Web Typography Importance in Website Design

Web typography refers to the fonts incorporated in web pages. It is a critical aspect of website design because it has a direct impact on readability of the site. Many people think that responsibilities of a website designing professional do not include paying attention to web typography. However, this is a wrong concept.

Apart from investing time for creating designs, one should also be attentive towards web typography. Remember that if your web typography is poor, visitors will not bother to observe your designs. We provide you with few tips that will help you to deal with web typography in a hassle-free manner.

Use Three Typefaces per Design
Using three typefaces (at the most) will allow readers to observe your website clearly. Arranging content with various typefaces can create a messed up look of the site. Additionally, it may convince visitors that various parts of the content, such as different paragraphs are unrelated.
Of course, while reading, visitors may not be able to pick out the exact source of discomfort. Still, they will not be comfortable in reading information that contains various typefaces.
Distinguish the Headline
Title of an article draws attraction of visitors initially. If they find the title catchy, they will move on to rest of the article. This means that you have to highlight the title, so that it grabs attention of the readers at any cost. Increasing size of the headline is the easiest way to highlight it.
Set Size of the Body Copy at 14 Pixels
For best results, try to make sure that visitors can read your body copy comfortably. It is true that apart from size, other factors can also influence readability of the website. Still, size is the most important determining factor. Setting size of your body copy at 14 pixels can be a great idea.
Avoid using Underlines and Italics Unnecessarily
Do not confuse your readers by using italics and underlines unnecessarily. Italics and underlines attach greater importance to a line. If you use italics and underlines in every sentence, your visitors may feel confused.
Rather, use underlies and italics, only when necessary.
Do not Use Full Capitals for Large Blocks of Text
Using full capitals for huge blocks of text is a bad idea. This is because of the fact that as compared to text written in lower and upper cases, information set only in capitals are harder to interpret.
If you set information lower and upper cases, as required, it will be comparatively easier on the eyes. Furthermore, it will allow visitors to interpret information more easily.
Avoid Cramming Large Information in a Limited Space
To increase readability of your site, do not force huge information to fit into a limited space. Rather, provide it with enough space, so that it assumes a neat look. At the same time, do not incorporate excessive space, so that the whole text appears disjointed and unrelated.
Pay attention to Background Contrast
You may have opted for a larger font size for increasing readability of the text. However, if the contrast between information and its background is poor, it will hamper readability and legibility of the site. Common practice is to place light text against a dark background or vice-versa. Avoid using clashing colors at any cost.
Opt for Fonts that are perfect for Screen Use
You can avail various types of fonts in the Internet. Unfortunately, many of these fonts are not fit for using in websites. For this reason, carefully selecting the fonts is important. Additionally, you can take help of hinting tables and check appearance of fonts at smaller sizes on various browsers.
Avoid Using Comic Sans
Comic sans has become a much hated font and we are no exception. We strongly believe that using this font provides your site with a childish and immature appeal, which majority of visitors will not appreciate. Try to avoid it.

Enjoy creating an accessible website!

This is a guest post by Maitreyee Sinha from WebGuru India - website design company based in India. WebGuru India offers high-quality and cost-effective website design and website development solutions to people worldwide.