Spotify Statistics 2026: Users, Subscribers and Revenue

Spotify reached 788 million monthly active users (MAUs) and 306 million Premium Subscribers in Q3 2026, up 11% and 9% year over year, according to its latest shareholder update. Revenue for 2025 was €17,186 million, up 10%, and operating income was €2,198 million, against an operating loss of €446 million in 2023. Most of these Spotify statistics come from the company’s own filings and pages, so every Spotify user count is the company’s own measure.

Spotify had 345 million MAUs at the end of 2020, and the 751 million it reported at the end of 2025 is 2.18 times that base. Spotify says it paid the music industry more than $11 billion in 2025, according to its Loud & Clear report. The sections below cover users, revenue, profit, prices, staff and artist payouts, with the period and source on each figure.

Key Takeaways

• Ad-Supported users made up 63.4% of Spotify’s 751 million MAUs at the end of 2025.
• Ad-Supported revenue was only 10.7% of Spotify’s 2025 revenue.
• Revenue from the United States was 37.6% of Spotify’s 2025 total. North America held 16% of MAUs as of December 31, 2025.
• Average full-time employees fell 20.1% from 2023 to 2025.
• Free cash flow of €2,874 million in 2025 was 136.9 times the €21 million of 2022.
• Spotify’s audience streamed 211 billion hours of content in 2025, up 11%, according to its Form 20-F.
• The 100,000th highest-earning artist generated more than $7,300 from Spotify in 2025, against about $350 in 2015, according to Spotify’s Loud & Clear report.

Editor’s Choice

• Monthly active users, Q3 2026: 788 million.
• Premium Subscribers, Q3 2026: 306 million.
• Revenue, Q3 2026: €5.0 billion, per the shareholder update filed with the SEC.
• Operating income, 2025: €2,198 million.
• Payouts to the music industry, 2025: more than $11 billion.
• Markets served: 184, per Spotify’s newsroom.
• Tracks in the catalog: over 100 million.

Spotify Statistics by Year: Users and Subscribers

• Spotify had 751 million MAUs as of December 31, 2025, an increase of 11% from the preceding year, according to its Form 20-F filed with the SEC.
• Premium Subscribers were 290 million as of December 31, 2025, up 10%.
• MAUs grew 20% in 2022 to 489 million.
• Premium Subscribers at the end of 2025 were 1.87 times the 155 million of 2020.
• By Q3 2026, MAUs had reached 788 million and Premium Subscribers 306 million.

Source: Spotify Form 20-F filings for fiscal 2022 and fiscal 2025

How many people use Spotify?

Spotify says it has 788 million users, including 306 million subscribers, in 184 markets. Combined, Spotify’s audience streamed 211 billion hours of content in 2025, an increase of 11%. An MAU is an active account, so the count is a close but imperfect proxy for people.

About This Data

Figures come from 12 sources: 3 Spotify filings with the US Securities and Exchange Commission, 8 Spotify company, newsroom and pricing pages, and 1 report from the International Federation of the Phonographic Industry (IFPI). Publication dates run from 2023 to October 2026. Only company filings, company pages and industry-body data qualified. Figures are updated when sources publish new editions.

Spotify Monthly Active Users and Subscribers by Quarter

• Spotify added 75 million MAUs between Q3 2025 and Q3 2026.
• Premium Subscribers grew 9% year over year to 306 million in Q3 2026, with 6 million net adds.
• Ad-Supported MAUs rose from 446 million in Q3 2025 to 499 million in Q3 2026.
• Spotify’s Q4 2026 outlook calls for 818 million MAUs and 316 million Premium Subscribers.

Recent Developments

• October 22, 2026: Spotify reported 306 million Premium Subscribers and 788 million Monthly Active Users for Q3 2026, with growth across every region.
• October 22, 2026: Spotify guided to Q4 2026 revenue of €5.2 billion and operating income of €820 million.
• October 20, 2026: Spotify began rolling out Memberships in 34 markets, giving eligible creators a way to offer exclusive content to fans.
• October 7, 2026: Spotify announced it is expanding audiobook access from 22 markets to over 180 by the end of 2026, giving more than 750 million people access.
• September 17, 2026: Spotify said it is bringing the Spotify Partner Program to more than 35 new markets, including Italy, Spain, Brazil, Mexico and Colombia.

Spotify Revenue by Year

• Spotify’s revenue was €17,186 million in 2025, up from €15,673 million in 2024.
• Revenue grew 23% in 2021 and 21% in 2022, to €11,727 million.
• 2025 revenue was 2.18 times the 2020 total.
• Premium revenue made up 89% of total revenue in 2025.

How much money does Spotify make a year?

Spotify earned €17,186 million in revenue in 2025, of which €15,350 million came from Premium and €1,836 million from Ad-Supported. Q3 2026 alone brought in €5.0 billion, up 16% year over year, or 14% at constant currency.

Spotify Premium vs Ad-Supported Revenue

• Ad-Supported revenue slipped by €18 million in 2025 to €1,836 million, while Premium revenue rose 11%.
• Premium average revenue per user (ARPU) averaged €4.63 in 2025, down 1% from €4.69 in 2024.
• Premium ARPU reached €4.95 in Q3 2026, up 9.3% year over year.
• Gross margin was 34% for Premium and 18% for Ad-Supported in 2025.
• Ad-Supported users were 63.4% of MAUs at the end of 2025.

Source: Spotify Form 20-F for fiscal 2025

Why it matters: Spotify’s ad tier held 476 million of its 751 million MAUs at the end of 2025 yet brought in only 10.7% of 2025 revenue. Each free listener who upgrades moves into the segment that pays the bills, so the free tier works as a funnel more than a business.

Spotify Quarterly Revenue and Margins

• Q3 2026 revenue of €5.0 billion grew 16% year over year, or 14% at constant currency.
• Gross margin reached a Q3 record of 33.0% in Q3 2026.
• Premium gross margin was 34.5% and Ad-Supported gross margin 18.7% in Q3 2026.

Operating margin was 15.8% in Q1 2026 and 13.5% in Q3 2026, as total operating expenses rose from €780 million to €967 million over those two quarters. The margin series below sets that against gross margin.

Is Spotify Profitable? Operating Income and Free Cash Flow

• Spotify reported operating income of €2,198 million in 2025 and €1,365 million in 2024, after an operating loss of €446 million in 2023.
• Net income attributable to owners was €2,212 million in 2025.
• Spotify has generated €9.5 billion of free cash flow since the beginning of 2016.
• Free cash flow of €2,874 million in 2025 was 136.9 times the €21 million of 2022.
• Spotify’s 2025 operating margin worked out to 12.8%.
• Spotify has repurchased $1.1 billion in shares year to date, fully neutralizing the dilution from its employee equity programs in 2026.

Source: Spotify Form 20-F for fiscal 2025; parentheses show a loss

Annual free cash flow shows how recent the turn is.

The takeaway: Spotify swung from an operating loss of €446 million in 2023 to €2,198 million of operating income in 2025, while yearly free cash flow climbed from €21 million in 2022 to €2,874 million in 2025. Two years of operating profit after eight years of free cash flow under €700 million is the shift that funds the buybacks.

Spotify Users by Region

• Europe MAUs increased by 6% from December 31, 2024 to December 31, 2025.
• Rest of world held 37% of MAUs after growing 21%, and Latin America MAUs grew 10%.
• North America MAUs increased by 3% in 2025.
• Spotify offers its services in 184 countries and territories.

Spotify Revenue by Country

• United States revenue was €6,470 million in 2025, up from €5,225 million in 2023.
• Other countries produced €10,703 million in 2025, and no country inside that group makes up 10% or more of revenue.
• The US share of 2025 revenue, 37.6%, compares with North America’s 16% share of MAUs.

Source: Spotify Form 20-F for fiscal 2025

Worth noting: Spotify attributes Premium revenue to the country where the membership originates and Ad-Supported revenue to where the campaign is delivered. The US figure therefore tracks where subscriptions start and where ad campaigns run, not where every listener lives.

How much is Spotify Premium in the US?

• An Individual plan costs $12.99 a month in the US after a 1-month free offer for first-time users.
• A Student plan currently includes access to a Hulu plan, subject to eligibility.
• A Family plan costs $21.99 a month and covers up to 6 Premium accounts at the same address.
• An Individual plan includes 15 hours a month of listening from the audiobooks subscriber catalog, and Duo and Family give those hours to the plan manager only.

Student buyers can weigh that bundled Hulu access against the standalone prices in our Hulu plan comparison.

How many employees does Spotify have?

• Spotify’s workforce consisted of 7,284 full-time employees globally at the end of Q3 2026.
• Spotify averaged 7,287 full-time employees in 2025, down from 9,123 in 2023.
• Research and Development averaged 3,787 employees in 2025, and Sales and Marketing 2,027.
• Staff in the United States averaged 3,466 employees in 2025, Sweden 1,271 and the United Kingdom 887.
• Revenue per average full-time employee was €2.36 million in 2025.
• Average full-time headcount fell 20.1% between 2023 and 2025.

By the numbers: Spotify’s MAUs rose 24.8% from the end of 2023 to the end of 2025 while average full-time staff fell from 9,123 to 7,287. Revenue per average employee had been €1.45 million in 2023. Spotify now serves more listeners with a smaller team.

Spotify Artist Payouts and Royalties

• Spotify says it paid the music industry more than $11 billion in 2025, bringing lifetime payouts to nearly $70 billion.
• Spotify payouts increased by more than 10% year over year in 2025, and roughly half of royalties were generated by independent artists and labels.
• More than 13,800 artists generated at least $100,000 from Spotify alone in 2025, nearly 1,400 more than the year before.
• Spotify paid approximately $5 billion to publishers and organizations representing songwriters over the past two years.
• Spotify has driven more than $1.5 billion in gross concert ticket sales for artists.

Source: Spotify Loud & Clear

How much does Spotify pay artists?

Spotify paid the music industry more than $11 billion in 2025, with roughly half of royalties generated by independent artists and labels. That money goes to rights holders first, so what an artist receives depends on their label or distributor deal. The 100,000th highest-earning artist generated more than $7,300 from Spotify in 2025, more than a twentyfold increase from about $350 in 2015.

Spotify Catalog, Podcasts and Audiobooks

• Spotify lists over 100 million tracks, 8 million podcast titles and 800,000 audiobooks in select markets.
• Spotify launched in 2008 and entered the audiobook market in 2022.
• The US audiobooks subscriber catalog holds over 700,000 titles.
• The audiobook expansion gives listeners in new markets access to more than 350,000 titles in over 120 languages.
• Spotify said total monthly payouts to shows enrolled in the Spotify Partner Program have increased by more than a third, and participating video shows saw more than 45% average growth in consumption hours since launch.

Spotify is built for streaming rather than a local MP3 collection, which is where offline Android music player apps still earn a place on a phone.

Who was the most-streamed artist on Spotify in 2025?

Bad Bunny was Spotify’s top artist globally in 2025 with 19.8 billion streams, the fourth time after 2020, 2021 and 2022. Taylor Swift, The Weeknd, Drake and Billie Eilish rounded out the top five, and “Die With A Smile” was the top song globally with over 1.7 billion streams.

Spotify vs Apple Music and the Paid Streaming Market

• Global recorded music revenues grew 6.4% to $31.7 billion in 2025, according to IFPI.
• Paid streaming accounted for 52.4% of global recorded music revenue, and IFPI counts 837 million users of paid streaming subscription accounts.
• Spotify’s 290 million Premium Subscribers at the end of 2025 equal 34.6% of the 837 million users of paid streaming subscription accounts that IFPI counts, though the two bodies count differently.

A like-for-like user count against Apple is hard to build from filings, because Apple folds its music business into the wider Apple services revenue it reports. The Apple Music vs Spotify data compares the two on price, catalog and the latest figures each company has disclosed.

Is Spotify still growing?

Yes. Spotify reached 788 million MAUs and 306 million Premium Subscribers in Q3 2026, with growth across all regions, and it expects 818 million MAUs and 316 million Premium Subscribers for Q4 2026. Operating income was €2,198 million in 2025, so the growth now comes with profit.

Watch the ad tier: It holds most users but little revenue, so upgrade rates, together with Premium price increases, set how far revenue can outrun user growth. The next 20-F will show whether that holds.