Setapp Subscriber Statistics 2026: Users, Apps and Revenue

Setapp is a subscription platform that bundles premium macOS and iOS applications under one monthly fee. Developers gain a predictable revenue stream, while users access dozens of productivity tools without buying each app individually. Businesses, freelancers, and creative professionals often use Setapp to streamline workflows, such as managing files, editing content, or optimizing system performance, without juggling multiple licenses. As the platform expands its catalog and introduces AI-driven features, its user base and developer ecosystem continue to grow. Let’s explore the latest Setapp subscriber, usage, and app ecosystem statistics.

Editor’s Choice

• Setapp launched in 2016 as a subscription service offering a curated catalog of macOS applications.
• MacPaw last confirmed 15,000 paying subscribers in January 2018 and has published no total since.
• As of 2026, Setapp offers access to 330+ Mac, iOS, and web apps through a single subscription.
• The service initially launched with about 40 applications during its early beta period in 2016.
• Setapp runs a revenue-sharing model where developers receive 70% of membership revenue, split by measured app usage.
• Setapp’s catalog spans productivity, design, automation, and developer tools, helping users replace multiple paid apps with one subscription model similar to Netflix-style software access.

Recent Developments

• In 2024, MacPaw launched Setapp Mobile, a marketplace enabling iOS users in the EU to install curated apps outside Apple’s App Store.
• The initial Setapp Mobile release offered 50+ iOS apps across productivity and finance.
• Setapp Mobile launched its EU beta priced at about €9.49 a month.
• MacPaw released Eney, a proactive AI assistant for the Mac, as a product separate from Setapp.
• Setapp’s 2024 Mac Developer Survey gathered responses from 419 developers across 32 countries.
• In MacPaw’s 2024 EU survey of over 1,200 iOS users, 80% said they would try a third-party app marketplace.
• MacPaw discontinued Setapp Mobile in early 2026, citing complex business terms.

Setapp Overview and Key Facts

• Setapp is developed by MacPaw Way Ltd., a software company headquartered in Kyiv, Ukraine.
• The platform provides subscription-based access to premium apps for macOS and iOS devices.
• Users can download and install apps directly through the Setapp interface without separate purchases or in-app payments.
• By 2026, Setapp had expanded its library to 330+ curated applications across productivity, development, and creativity.
• The service initially launched publicly in January 2017 after a beta phase in late 2016.
• Setapp’s business model distributes subscription revenue to developers based on actual app usage by subscribers.
• The platform targets individual professionals and businesses seeking an integrated app toolkit instead of standalone purchases.

Confirmed Setapp Subscriber Figures

One subscriber number has ever been confirmed by MacPaw. Everything published after it is modeling, so this section reports the confirmed figure and stops there.

• Setapp had 15,000 paying subscribers in January 2018, a year after its public launch.
• At that point the catalog held 105 apps and the subscription cost $9.99 a month.
• MacPaw has published no subscriber total since. Figures for 2019 onward that circulate as fact are third-party estimates.
• The catalog itself is documented: 240+ apps by the 2024 seventh anniversary and 330+ in 2026.

Setapp Timeline by Year

The catalog and pricing history is documented year by year. Subscriber counts are not, so they do not appear here.

• 2016: Setapp entered beta with roughly 40 apps.
• January 2017: public launch.
• January 2018: 15,000 paying subscribers, 105 apps, $9.99 a month.
• 2024: catalog passes 240 apps at the seventh anniversary.
• 2026: 330+ apps across Mac, iOS, and web, entry price $14.99.
• 2026: Setapp adds single-app subscriptions and opens sales outside the membership.

Geographic Distribution of Setapp Users

• The only confirmed early figure is 15,000 paying subscribers in January 2018.
• Europe contributes significantly, as 65% of EU iOS app buyers are in Germany, France, Spain, Italy, and Poland.
• Setapp’s developer survey reached 32 countries, with the USA, Germany, and the UK topping the list.
• MacPaw’s 2024 EU study surveyed 1,227 iPhone users across France, Germany, Italy, and Spain.
• Localization to Germany, France, and Brazil boosted sign-up rates by 35% and engagement by 65%.
• Setapp Mobile targets the EU with support for 10 languages, including German, French, and Italian.
• The 419 developers in the 2024 Mac Developer Survey came from 32 countries, led by the USA and Canada.
• North America dominates early adoption, reflecting high Mac usage, with a growing presence in the UK and Australia.
• Global offices in Kyiv, Boston, and Limassol serve users across North America, Europe, and Asia.

Number of Apps Available on Setapp Over Time

• Setapp launched in 2016 with around 40 macOS applications during its early beta phase.
• By January 2018 the catalog had grown to 105 apps, expanding across productivity and developer categories.
• By 2024 the catalog reached 240+ apps at Setapp’s seventh anniversary.
• As of 2026, Setapp provides access to 330+ apps across Mac, iOS, and web.
• App categories on the platform include productivity, maintenance, design, writing, development, and security tools.
• New applications are typically added every month after curation and testing by the Setapp team.
• Many apps included in Setapp are award-winning utilities from well-known Mac developers.
• The growing catalog enables subscribers to replace dozens of paid standalone apps with one subscription.

How Setapp Revenue Is Split

MacPaw is private and discloses no Setapp revenue. What it does publish is the split that decides developer earnings.

• Setapp distributes 70% of membership revenue to developers, keeps 10%, and shares 20% with partners who bring users in.
• On single-app sales Setapp takes 25%, leaving developers 75%.
• The 70% pool is divided by which apps a member actually opened during the billing period.
• Price tiers carry multipliers, so a higher-priced app draws a larger slice of the same pool.
• Payout balances build daily and are paid by the 7th of each month.
• No audited Setapp revenue or ARR figure exists in public.

What Subscribers Actually Pay

Setapp does not publish ARPU. It does publish every price, which brackets the range precisely.

• The Mac plan is $14.99 a month for one Mac.
• Mac + iOS is $18.99, and Power User is $22.99 for four Macs and four iOS devices.
• Annual billing saves up to 40%, putting the Mac plan near $107.88 a year.
• Actual per-user revenue therefore sits between about $8.99 and $22.99 a month, depending on tier and billing cycle.
• The mix across those tiers is not published, so a precise ARPU cannot be derived from outside.

Most Popular Apps on Setapp by Active Users

• Bartender is one of the apps Setapp features in its Mac Essentials row on the homepage.
• CleanMyMac ranks in the top 4 most popular apps by active Setapp users.
• Ulysses has 2,291 user ratings on Setapp, signaling high engagement.
• BetterTouchTool has 3,232 ratings, the highest among the listed Setapp apps.
• Setapp tracks daily active users for apps like CleanMyMac via developer stats.
• One in five Macs globally runs MacPaw apps like CleanMyMac from Setapp.
• Bartender maintains top engagement for the menu bar organization on Setapp.
• Spark Mail sees strong adoption for multi-account management by Setapp users.
• MindNode is one of the mind-mapping apps inside the 330+ catalog.

Cost of Top Apps Available on Setapp

• Bartender 6 starts at $12 as a one-time purchase, making it a small but essential investment for users who want advanced Mac menu bar management tools.
• Ulysses costs $5.99 per month or $39.99 per year outside Setapp.
• BetterTouchTool requires a $10 license valid for two years, offering powerful gesture customization and automation features for Mac users.
• Session, a productivity and focus-tracking app, costs $4.99 per month or $39.99 annually as a standalone subscription.
• Luminar Neo, an advanced AI-powered photo editing software, has one of the highest standalone prices at $14.95 per month or $179 per year.
• Together, these five apps alone can cost over $265 per year if purchased individually through annual subscriptions.
• This comparison highlights how Setapp’s bundled subscription model can provide significant cost savings for users who rely on multiple premium Mac apps.

Usage Frequency and Session Statistics of Setapp Apps

• Setapp tracks daily active users for each app, determining usage frequency through opens during billing periods.
• -70% of subscription revenue is distributed to developers based on precise app usage shares among subscribers.
• Productivity apps in Setapp, like Ulysses and MindNode, enable multiple daily sessions for professional workflows.
• Mac productivity users typically spend 3-5 hours daily on workflow and task management applications.
• Productivity apps average session lengths above 4 minutes, signaling deep task engagement.
• Utilities such as system cleaners see weekly or monthly access for Mac maintenance tasks.
• Daily time trackers in Setapp log activity breakdowns across day, week, and month for regular work hour use.
• 330+ apps in Setapp sustain consistent weekly engagement via frequent updates and new additions.

Trial Conversion Rates and Signup Metrics

• Around 15,000 paying subscribers reached by Setapp one year post-launch.
• SaaS trial-to-paid conversion rates average 15-25% per industry benchmarks.
• Opt-in free trials in SaaS convert at about 18% to paid plans.
• Setapp hit over $1M ARR within six months of its 2017 debut.
• Trial users active 3+ days are 4x more likely to convert to paid.
• Setapp passed 240 apps in 2024, driving trial engagement.
• 7-day trials convert at 40%+ with strong onboarding in SaaS.
• Guided tutorials boost SaaS trial conversions by up to 27%.

How Setapp Tracks App Usage

Per-subscriber app counts are not published. The measurement system behind them is, because developer pay depends on it.

• Setapp records which apps a member opened in each billing period and splits the 70% pool accordingly.
• A developer earns nothing from that pool in any period where a member opened none of their apps.
• Setapp allows up to 28 days for complete usage statistics before calculating income on partial data.
• Members can install any app in the 330+ catalog at no extra cost, so installs and active use diverge.
• MacPaw publishes no average apps-per-subscriber figure.

Subscriber Retention and Churn Rates

• Mature SaaS products maintain annual churn rates of 5-7%.
• B2B SaaS averages 3.5% monthly churn in 2025.
• Healthy SaaS targets over 90% annual retention.
• Productivity apps achieve D30 retention of 9.63%, vs entertainment‘s 8.46%.
• Family plans boosted subscription retention by 52% before Setapp retired the tier.
• Infrastructure SaaS has the lowest monthly churn at 1.8%, driven by high switching costs.
• Multi-product platforms like app bundles reduce churn below 4% vs single apps.
• Enterprise SaaS sustains under 1.5% monthly churn with long-term contracts.
• SMB SaaS experiences 3-7% monthly churn from price sensitivity.

Subscription Length and Billing Choices

Lifetime value needs churn and tenure data that MacPaw has never released. The billing structure is public, so that is what this section covers.

• Setapp bills monthly by default, with annual billing discounted up to 40%.
• Annual billing on the Mac plan works out to about $8.99 a month, or $107.88 up front.
• Every plan starts with a 7-day free trial and can be canceled at any time.
• Any Setapp LTV figure in circulation is modeled, because neither churn nor average tenure has been disclosed.

Setapp Plans and Pricing Statistics

• Setapp’s core individual plan starts at $14.99 per month and covers one Mac.
• The combined Mac + iOS plan costs $18.99 per month for one Mac plus four iOS devices.
• The Power User plan costs $22.99 per month, covering four Macs plus four iOS devices. Setapp has retired its Family plan.
• Annual billing saves up to 40% against monthly, about $107.88 a year on the Mac plan.
• A 7-day free trial opens the full catalog before any payment.
• Setapp bundles 1,000 AI credits with the Mac and Mac + iOS plans, and 2,000 with Power User.
• One subscription covers 330+ apps, replacing a stack of separate purchases.
• Compared with buying apps individually, some productivity bundles in Setapp can save users hundreds of dollars annually, depending on usage.

Setapp for Mac vs iOS Usage Statistics

• Setapp launched as macOS-only in November 2016.
• Setapp confirmed 15,000 paying subscribers in January 2018.
• Hit 300,000 users and $1.5M ARR in December 2017.
• Catalog expanded from 61 apps in 2017 to 330+ apps by mid-2025.
• iOS support began in August 2020 with curated iPhone apps.
• Setapp Mobile opened its EU beta in 2024 with 50+ iOS apps, and MacPaw retired it in early 2026.
• Power User plans support up to 4 Macs and 4 iOS devices.
• 80% of EU iPhone users are open to alternative app marketplaces per the 2024 survey.
• macOS apps make up the bulk of the 330+ catalog, which now spans Mac, iOS, and web.

Developer Participation and Program Terms

Setapp documents its developer terms in detail, which makes this the best-sourced part of the platform.

• The catalog grew from about 40 apps in 2016 to 105 by January 2018.
• It reached 240+ apps in 2024 and 330+ in 2026.
• Membership revenue splits 70/30 in the developer’s favor, allocated by measured usage.
• Single-app sales split 75/25, which Setapp calls one of the lowest commissions on the market.
• Setapp reaches users in 110+ countries and is localized in 8 languages.
• 44% of users are in Europe, 34% in North America, and 22% elsewhere.
• Developers who bring their own users add a +20% partner share on top of the usage split.

Frequently Asked Questions (FAQs)

Conclusion

Setapp has steadily evolved into one of the most recognizable subscription platforms for macOS and iOS software. Since its launch in 2016, the service has expanded from 40 apps to more than 330, while building a global ecosystem of developers and users. Its subscription model simplifies software management for individuals, teams, and creative professionals who rely on multiple productivity tools every day.

As subscription-based software continues to dominate the SaaS market, Setapp’s curated marketplace and developer revenue-sharing model position it as a unique alternative to traditional app stores. Curious how the catalog holds up in daily use? Our readers can try it on a 30-day free trial instead of the usual seven days.