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Latent Semantic Indexing: How Does the LSI Algorithm Work?

Latent Semantic Indexing

Google uses LSI to assess the meaning of the written content on your blog or website. Latent semantic indexing is a misnomer for 'latent semantic analysis,' a statistical analytical technique that can use character strings to determine the semantics of text - what that the text actually means. Here we shall discuss some aspects of LSI that make you think differently about keywords …

PPC Advertising: How to use Google AdWords and Facebook Ads

PPC Advertising

PPC advertising is a common way of promoting a service or product on the internet. In fact, it is possibly the most common online advertising technique though that would depend upon definitions. Email marketing is popular, and even the very act of setting up a niche website could be argued to be a promotional technique. Semantics aside, what exactly is PPC advertising? It is …

How to Build a List: Using an Opt-In Form and Squeeze Page

How to Build a List

Knowing how to build a list can make a massive difference to your online success. An opt-in form can make the difference between success and failure in internet and blog marketing, and a squeeze page is an important aspect of that. It has been said many times, but once a visitor has checked out your site they are more likely than not to leave and never visit again. Sometimes they …

How to Design a WordPress Header with Customized Text and Graphics

Original Size

If you know how to design a WordPress header then you can customize any WordPress theme to suit your niche. You can use your own photographs if you wish and design your own header text. You will no longer find other WordPress blogs that look the same as yours. Your headers will be unique in both text and graphics. Many people know how to do this using Photoshop, but is it really …

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