Nowadays, brands see the significance of social media. Since everyone uses their social media accounts, this is a massive opportunity for businesses to connect with their target audience. However, business owners know that the social media game takes time, effort, expertise, and dedication. If you are too busy managing the other important aspects of your business, it is time to outsource the task to a professional. Delegating this vital task to an expert in the field will bring the best results for your business. If you are new to this and this is your first social media manager, don’t worry. In this post, we share six tips on how to hire your social manager.
Whether your brand voice is formal or friendly, you need to keep it consistent throughout your posts. An excellent social media manager should be pretty flexible and adjust to your brand voice. They need to speak your language without causing any confusion.
Up to Date
An excellent social media manager should always be up to date with the latest trends. From catching up with the latest algorithms to following the current challenges, they need to follow the latest update in social media.
A real professional knows that many valuable tools help to manage the posts. If you have multiple accounts, your manager should use the correct tools for a smooth working process. Tools like Buffer will help them schedule posts and never miss any critical updates.
Readiness for Teamwork
Your social media manager won’t work individually since they will need to collaborate with the rest of the team. Whether it is in-office or remote working, the person needs to understand the requirements and implement feedback. Hence you need an individual with solid communication skills, which is also familiar with online communication tools. For example, managers that have already worked with apps like Trello and Slack are familiar with the teamwork environment. Platforms like freelance evil-mart gather many proven and successful individuals, so you can find the one that matches your brand. You can interview the potential candidates and pick the individual that is the best fit for your company.
A social media manager should be an excellent writer, despite knowing social media. The goal of social media posts is to engage followers and convert them to consumers, so your social media manager should know how to write copy that converts. Do a trial task with your potential candidates to assess their writing skills.
If they are well versed in managing social media accounts, they should polish their own to perfection. Make sure to check the quality of their accounts and the information disclosed. An excellent social media manager has a clear and straightforward bio and cohesive feed.
A social media manager should have a wide range of skills, including analytical thinking. Their job isn’t only to add posts and track their performance and provide you with reports. Based on this, you can adjust your social media strategy accordingly. They should also be ready to create an ROI report, which will help you better understand whether investing in social media marketing is feasible.
Despite representing your brand in the online space, your social media accounts can boost profit. A reliable social media manager will know how to attract followers and convert them to customers with their skills. The right person should have a wide range of skills, such as analytical thinking, writing, flexibility, and teamwork.