One of the major factors that decide effectiveness of your marketing efforts is whether your practices are updated. It is worth noting that your efforts would become futile if you are not following current trends of marketing. By clearly analyzing current trends of digital marketing, you have to form effective marketing strategies, which will then have a tremendous effect in increasing popularity of products as well as publicizing them.
However, we would love to make your job a bit simpler. Here, we will suggest you some digital marketing strategies that will help you make or make your business. Yes, if you are not that careful while implementing these strategies in your business marketing, it can cause breaking of business as well. Even if you are not the marketer, you will be able to give these suggestion to the marketing agency that you approach for promotion of product or service.
1. Target Specific Location
You can utilize several mobile-based technologies such as GPS to bring your product/service to audience depending upon their activities, location and tastes. Of course, we will be able to use mobile technologies and others to deliver appropriate content to suitable audience in matter of seconds. Suppose you are trying to build an application, which will provide a list of nearby ATMs. Wouldn’t that be great if audience gets list without entering proper location? There you go with powers of location-targeted marketing.
2. Make it Interactive
Rather than sticking with your old types of conveying methods, such as articles, you should be wise enough to focus on interactive methods of marketing. For instance, you can focus on platforms such as YouTube, Vimeo. So content, you use for promotion purposes, should be powerful enough to affect different senses of audience including sound, sight and touch.
3. Visual Approach Makes Sense
When it comes to digital marketing, your product or service homepage is something important! Rather than stuffing that homepage with a lot of description about your products, which will rather provide boredom to most, you should take a visual approach. For instance, you can insert a simple but effective video or image in homepage, which will be interesting for your audience. When compared to text, a video or image will be effective enough to convey sufficient information about product or service you are trying to promote.
4. Content is Still Significant
Turning to interactive ways of marketing does not mean that you should entirely avoid content-based marketing. On the other hand, you should understand that impeccable power of words to express something to audience’s mind in a deep manner. Therefore, you should give importance to quality-rich content, which is far more persuasive than the SEO-rich one.
5. Mobiles have Something Great to do
There was a great rise in amount of mobile phone usage recently! So, rather than giving majority of attention to PCs, your attention should be given to mobile devices as well. There is nothing wrong even if you give more importance to mobile devices. For instance, you should make all your websites mobile friendly, and if possible create an app for Smartphone platforms as well.
6. Google Search Snippets
In past years, Google Search has acquired a number of changes, which are helpful to marketers. For instance, now it is possible for us to include rich snippets along with Google search results when customers search for your product or services.
7. Power of Social Media
Following several changes that social media has acquired in this time, as a marketer, you have to utilize social media platforms at maximum level. Rather than entirely focusing on ‘aged’ social media sites like Facebook and Twitter, it’d be great if you can pay attention to newcomers in social media world such as Pinterest, Instagram, etc. All these sites are based on personal aspects of audience. So, your marketing practices should break those walls of Facebook and Twitter and dig into mentioned ones like Pinterest, where you can act according to interest of audience. Other than this, social media will be useful when it comes to keeping a sustainable relationship with your clients as well.
8. High Quality Backlinks
When it comes to the Search Engine Optimization aspect of digital marketing, backlinks are indeed very important. It is worth noting that you should give more importance to quality-rich backlinks. For doing this, however, you should not follow those non-natural methods. On the other hand, you can focus on methods such as guest posting, sponsored posts etc. Also, you can approach good websites to publish a review in blogs or websites in light of their experience. In this authentic way, you will be able to grab quality backlinks without spending much efforts or time.
9. Diversity in Platforms
Digital meaning never means that one should give most priority to social media or internet. There are people who do not have access to internet and these social media platforms, especially in some underdeveloped countries. If you’d like to publicize your product or service in those areas as well, you have to try some marketing methods such as TV and FM Radios (seriously, they do work!).
10. Ad Retargeting
You might have heard about ad retargeting if you have ever engaged in online product marketing before. This is very helpful in case of digital marketing. Suppose you are trying to promote an online product. So, if you implement ad retargeting, your site will keep a cookie on users’ computer and will show advertisements through other sites. This will be much effective, indeed.
What do you think about these digital marketing strategies? Aren’t they effective enough to create a nice impression among your audience? We are waiting for your replies.
What people are saying
So after a long time techlila is back with another awesome post, no doubt these marketing strategies are really effective as all these comes under digital thing.
Content is the main thing in digital marketing which should be compelling!
Hi abhi, What a nice post here!! It’s really amazing. I appreciate your points here. It is really helpful for every blogger who need it. Specially, I’d like to say here that Backlinks, is the main factor of your website or blog. You should pay attention on Creating high quality backlinks. without it you can get good Ranking in Google. Thanks for sharing this good info with us :)
Hi Abhijith N Arjunan,
Nowadays every one use net and spend lot of time for making online money. But few people know how to archive goal of online marketing. You shared some critical points about online money that were difficult to discuss. It helped me to increase knowledge about online money. Your All Tips are Really Nice and Helpful to everyone. Thanks to share such useful tips. I am going to follow these suggestions to give new height to my online business.
Power of Social Media is probably in both side of your business, If you can use it in the right way, it can be great tool to put your business in the next level. On the other hand, it can turn to harm for your business if you over control it.
thanks for your sharing.
Making it interactive would be really great strategy in digital marketing for good outcome. Its really great to know all these awesome tips.
Another great article. Thanks Abhijith N Arjunan. I mostly prefer social medias coz people are passing more time in these sites. Social marketing is giving great result.
Hello Abhijith – Well written. In today’s marketing strategy Social media plays a vital role and businesses gave seen great success by having a wider social media presence and are spending more energy on expanding their foot print on social media as it enables to reach their potential customers more easily. Thanks for sharing this
For me the principal strategy that break or upgrade your business are the contents. All the rest come later.
I found your post quite helpful for digital marketing strategies. All of the points are helpful but the thing that inspired me most is the “Search Snippets”. You’re right, google gives more importance to pages that shows up with the rich snippets in the Search results.
Keep up your kind work. Thanks!
From here on out then, I’ll make sure to use all these digital marketing strategies.
I agree to the well written posts. These strategies are vital to every Business, no matter the niche. Awesome post, enjoyed reading it :) Cheers.
Well Well, Abhi you got the point, still google gives some kind of importance to quality backlinks, but according to my opinion they are trying to remove the significance of backlinks on search engine rankings.. Main reason for the act is any spammers can rank on the top pages of google with some amount of backlinks. They are trying to make search engines spam free for doing that they are relying on social signals and content quality. There is certain amount of limitations in calculating the quality of the content. Thanks for the sharing your digital marketing strategies with us :)
Maybe someday content will not be king, but as of 2014, it is still the most important aspect of digital marketing, I think.
First time I saw your article and it is absolutely correct that digital media is playing very vital role in developing any kind of business in this era, digital media became a very essential need of business world to get success in establishment of any kind of business and for being survive in market as well.
You have mentioned some strategies also, these strategies are also very useful and important in terms of social digital media, it gave me more knowledge about social media awareness.
Thanks for sharing such a valuable article.
The power of social media is probably in both side of your business, If you can use it in the right way, it can be a great tool to put your business in the next level. On the other hand, it can turn to harm for your business if you over control it.
Thanks for your sharing.
Thank you for sharing. I think high quality backlinks are far most important for SEO.
@Abhijith N Arjunan,
I am planning to start up with an ebook pdf download e-commerce website asap. I want to know what are the technical points I should consider before getting the website developed? Which platforms will you suggest me, someone suggested Open Cart but I want expert advice before I move on. Can you also let me know what should be my digital marketing strategies to achieve high ROI?
Hire a good developer because you want to start it ASAP. It’s not like that you can’t develop it but it will take time so better to hire a good developer.
You can use WooCommerce with WordPress. For digital marketing strategies please Google because it’s not at all possible to cover all the things here in comments.