There are very few social media platforms that are as influential as Instagram in the present day. The reach and influence of Instagram are incredible. There are currently over 1.1 Billion users of Instagram in 2023.
Gone are the days when you just posted on Instagram for likes and good times. Now it is all about public interactions, public reach, smart advertising, and of course likes! Public engagement is a must for all the top brands, it shows the exact taste of the public in the current climate.
There are some really smart and nifty Instagram accounts that we have scoured through and made a list of. These are some of the most must-follow accounts on Instagram currently and of course, at the end of the day, it is your personal choice as to who and what to follow.
Top 10 Accounts To Follow on Instagram in 2023
LinkedIn is one of the biggest if not the biggest Online online employment-oriented services in the World. LinkedIn is one of the top accounts on Instagram as well with 666k followers.
The reason LinkedIn is a top account to follow is because of their daily motivational and inspirational quotes via either a post or through pictures. LinkedIn smartly uses pictures of different genres to motivate its followers.
You can tag a friend or companion on their posts or just scroll through their posts for more inspirational quotes as well as some knowledgeable content.
There are also some sporadic jokes here and there too to lighten the mood. It’s the overall content of LinkedIn which is why it is one of the top accounts on Instagram today.
A company which needs no introduction. HP is one of the leading IT companies in the World. HP has 1.2 million followers on Instagram and for good reason too. Aesthetically speaking HP is one of the best accounts around.
One look at their homepage and you can see why. Looking at their homepage and the aesthetic on it, it is a serene experience. The account produces some of the most eye-catching and soothing images on the platform.
HP uses the platform to its fullest strengths. There are photos, videos, and stories posted by HP every two to three days. They always incorporate their company in those photos and stories in one way or the other. HP is a really smart account to follow especially in 2023.
Intel has got to be one of the coolest accounts on Instagram. It is hands down one of the smartest accounts to be followed. The technology-based account has dipped its toes in both the past and future.
Their posts are spread from historically significant moments technology-wise to the future of what technology would bring to the table.
One other thing that Intel does slyly is updating its followers for any recent events, it is a very underrated aspect. They also post about notable individuals and their work. You don’t get to 1.6 million followers by just being another monotonous technology account.
Intel is one of the most recommended accounts on Instagram.
Variety is the spice of life and we are trying to give as much cultural variety as we can. If you’re a sucker for planes, telecommunications, and rotorcrafts then Boeing should definitely fit your criteria.
Boeing posts some of the most eye-catching aviation related stories and pictures. If you are not following Boeing then you are definitely missing out on some cool aviation stuff.
Boeing also regularly posts about their programs and workshops on their stories. Boeing’s signature aircraft hog the majority of their post but they have a targeted audience in mind and believe us they hit the mark every time with every post. Their engagement level is very high among their loyal followers and sometimes that is all you need.
Adobe has got to be one of the wackiest and different brand accounts than the others. This is purely based on the fact that they invite famous art celebrities and graphic designers to take over their handle and let them post their artwork.
Now that is a very cool way to handle your (well) handle.
They seldom post pictures or stories of their own brand instead they let the artists who use their software and submit their work to them post their work on their account. That is a smart way of advertising their own brand as well as the artist’s work.
The Adobe Instagram account overall looks like a fan edition account and you would believe it is a fan account rather than Adobe’s own if it weren’t for the blue tick beside their account.
You have to appreciate the daring step that Adobe has taken to go off the tried and tested route and instead hand over the reins of their account to mostly the users of their software. Adobe boasts 1.3 million followers worldwide.
Shopify knows the game and plays it well. They have mastered the art of reaching a wider audience and interacting with them. Shopify allows people to set up an online store and sell their products.
You can imagine the amount of interaction and appreciation Shopify gets daily. They regularly post about new businesses and interact with their followers by posting questions.
No one likes to read long blog posts, sometimes people just don’t have the time to open links to read long blogs. Shopify on the other hand has played it smart by breaking down their blogs into multiple pictures where you can read snippets of the blog on pictures rather than read long blogs.
Shopify’s strength is its ability to increase traffic on its handle by involving its customers and followers with educational and interactive posts. That is the reason why Shopify has close to 950k followers on Instagram.
Now Mailchimp might not be as big as some of the humongous names that have been addressed on the list but sometimes personality matters. Mailchimp exudes personality from all corners.
The logo is a smart creation, the logo is basically their mascot chimpanzee with a wry smile and a wink.
Mailchimp is a marketing platform where they do it all for their customers, from providing data analysis to designing campaigns to shooting aesthetically enhanced promotional videos. Mailchimp takes care of everything with great style and panache.
Mailchimp also has a very aesthetically pleasing homepage. No loud colors or unnecessary advertisements, just mild promotional pieces of their clients and their business. Mailchimp is especially good for beginners.
It is still in its early years but Mailchimp has managed to garner around 167k followers on Instagram.
Hootsuite knows how to advertise and gain eye-balls. Well, they really should be good at it because that’s their Shtick. Hootsuite is a social media management company that helps you manage your social media and increase engagement.
It’s like how famous sports-person and celebs use these types of companies. Hootsuite will post for you when the time is right and then keep an eye out on the engagement it generates for future use and references.
One of the smart things that Hootsuite has done is that they have let their employees post their private pictures and lifestyle on their accounts and thus giving it a human touch.
That is also how they interact with their followers by posting stuff and creating a dilemma that can be solved using their help. Hootsuite has mastered the art of engagement with some innovative posts and proper advertising which is why it is one of the better accounts to follow as with time it will only grow bigger.
Hootsuite currently has 164k followers.
With 16.6k followers, Staple might not be the biggest name on Instagram but it is certainly one to be followed especially in 2023. They have a very no-nonsense account that posts exactly what it advertises and sometimes that is all you need.
Staples post office themed post. Every post is different and the themes change according to the supplies and the workplace.
Staples put out posts on every holiday and what you require on those holidays. They have a good grip on what to post and when to post. The team very smartly uses the Instagram space generator tools to give an appealing effect to their posts.
From Diwali to Halloween, Staples have it covered all the way. Plus the added bonus of producing some absolutely aesthetically pleasing pictures goes a long way to creating a loyal following.
We go out with a bang. Microsoft doesn’t need any introduction, chances are – you open an Instagram account and Microsoft will be one of the first accounts you follow.
Microsoft has one of the most nonchalant accounts out there, they never over-promote anything. They promote everything they own with aesthetically pleasing posts.
From Xbox to their posh offices to Minecraft and all the other games to Outlook, everything is properly and moderately promoted without giving away much.
The main reason Microsoft is one of the must-follow accounts is the fact that they post everything from all around the world because they own that many assets. It is always lovely to see one post of their Dublin, Ireland office space to then go straight to Noida, New Delhi in the next one.
Instead of aggressive marketing, Microsoft just keeps its product in front of you without much fanfare or hoopla which is one of the key reasons you should follow them in 2023. It is one of the highly recommended accounts on Instagram with over 3.6 million followers.
We hope this list helps you out and lets you decide the best SaaS accounts that you can follow on Instagram.
If you are wanting to build your brand on Instagram, or are an influencer looking out for a variety of profile ideas, following these smart SaaS accounts is a step forward in that direction.
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