Live streaming represents an appealing opportunity for destination businesses to make a marketing impact. It’s an effective, low cost, and sustainable strategy to connect with audiences, grow a brand, and boost guest visits.
But what does webcam hosting look like and where to begin? Following are easy and proven effective ways to promote your destination business with live streamed marketing content.
Host Persistent Live Streams
Showing off what makes a destination, attraction, or experience appealing is one of the most powerful ways for live webcam marketing to make an impact. A persistent live stream builds customer engagement in real-time and demonstrates precisely why viewers should visit.
Consider this statistic from New York Magazine: “67% of audiences who watched a live stream purchased a ticket to a similar event.” Live stream viewers are primed to make ticket purchases and webcam streaming shares specific reasons that encourage them to visit.
Make a Special Announcement
A special announcement during webcam streaming can reveal a new attraction, premiere event, a subscriber milestone, or any other noteworthy news. Bringing viewers in to experience something new invites them to be a trusted part of a brand and builds loyalty.
Lives stream announcement marketing content can be particularly effective if it’s aimed at younger audiences. The most recent marketing report from Twitter notes that, “63% of Millennials watch live streaming content regularly, making them the largest group of consumers of live content.” Paired with a call-to-action or promotional content, a live streamed special announcement has substantial marketing value potential.
Showcase Live Events on Social Media
Webcam streaming and live events are a partnership made in digital marketing heaven. Audiences love to become part of events they otherwise cannot attend and their virtual participation builds engagement that can translate into sales.
For destination, entertainment, and hospitality businesses, the possibilities are endless. Zoos and aquariums can showcase feedings and performances. Resorts can spotlight relaxation and adventure opportunities. Hotels can collaborate with industry and business groups to stream seminars or conventions. All of these become a cost-effective platform for promotion.
Support Educational Events
Learning audiences like to be exposed to the practical elements of new ideas. Live streaming during a how-to session or a lesson is a smart way to engage an audience.
Educational events have lasting value because they can be posted to social media as videos that can be accessed at any time. Video marketing is another content strategy that drives audience growth and engagement, and live stream education programs are a low-cost way to create that content.
Let Your Audience Peek Behind-the-scenes
The privileged nature of behind-the-scenes live streams are ideal for growing audiences and building a community: viewers love to feel like they’re an integral part of a brand. Their likes, comments, and shares are an engine that grows marketplace trust and authority.
Behind-the-scenes at a zoo or aquarium can mean a peek at feeding time or animal care. At a hotel or resort, you can share a look at some of the hard work that goes into creating an amazing experience. A destination business can show off what it looks like when when there’s no one around. All of this is possible with no more than a mounted webcam – show viewers what they normally don’t get to see and they’ll reward you.
Share a Live Stream Influencer Takeover
Influencers do much more now than simply mention a product. An “influencer takeover” featuring a popular Facebook, YouTube, or Instagram creator has the potential to go viral and provide amazing promotional and marketing value.
The most obvious influencer impact is audience size. The potential for expanded visibility can garner attention, change how a brand is viewed, and penetrate into new markets. Influencer live marketing can open the door to high volume sales and an entirely new level of business performance.
Ozolio is designed specifically to support destination, entertainment and hospitality businesses
Ozolio is a Live Streaming and Webcam Hosting platform that is used and trusted by Fortune 500 companies, enterprises, and SMBs in the tourism, hospitality, travel, and event hosting spaces. We put you in the driver’s seat, with a simple to use and effective platform that allows you to deliver live content the way you want and tell your brand’s story your way.
Ozolio is preferred by leading companies for our innovative features that not only draw in audiences, but make live stream marketing easier and more rewarding:
- Fully customizable player.
- Realtime camera controls.
- Easy, fast & SEO-friendly embedding
- Interactive media channel that encourages audience exploration
- Robust reporting & analytics at your fingertips
- End-to-end security features
Experience and proven effective technology set Ozolio apart. We partner with companies just like yours to build brand awareness, support audience engagement, boost website traffic, and help transition online visitors into customers.
If you’d like to learn more, we’d be happy to have a conversation with you about specific solutions to help you gain the highest return on your digital marketing investment. Contact them today to schedule an online demonstration, or connect with their team to enjoy a Free Trial and see for yourself what a difference Ozolio can make.