New businesses need any kind of publicity imaginable to get themselves off the ground. Well, new businesses, for sure, but businesses of any type and age can use more eyes on their products and services.
In the old days, you relied on newspaper ads and billboards to do your advertising. Today, advertising is digital, and a huge part of it is in SEO. You’ll see from the title of our post that SEO can elevate your business to a new level, one where you’re catering to hundreds of new potential customers per month than you were before.
But how does it work, how do you do it, and is it worth the investment of time and money? The answer is that yes, SEO can indeed help you to grow your business, but only if you know what you’re doing and you’re willing to be patient and determined.
What do we mean? Let’s explain. Here are the ways SEO can help your business.
SEO Gets You Found
No matter what industry you’re in, you’re going to have competition out there, and they want the customers you want. Given that that’s the case, your competitors, right now, are probably using SEO to reach those customers.
They’re researching relevant keywords, optimizing their web pages for those keywords, creating content around those keywords as well as relevant topics, and keeping technical SEO problems off their sites.
You, too, must do these things to get found by the people you care about. By keeping a clean site, creating relevant content, and generally making yourself more attractive to Google, you give yourself the best chance to get ranked where people can see you.
SEO Is a Content Marketer’s Paradise
We mentioned the content above, but it’s worth going into more detail. SEO truly is a paradise for content marketers, because the content is king in SEO. It’s what gets ranked on search engines. Without content, there are no web pages and nothing to show users when they search for something.
And don’t forget that content is more than just written words. Sure, it’s blog posts, but it’s also images, videos, podcasts, infographics, and any other medium of communicating useful information to your target audiences.
If content creation is your thing, you’re in luck, because any SEO strategy that’s worth pursuing is going to involve good content.
SEO Can Help You Find Local Clients
SEO isn’t just for the great masses of the world, either. There is such a thing as local SEO, and it’s the strategy you would practice if you’re a local business that’s catering only to customers in your geographic region.
A local SEO strategy would involve optimizing for local keywords, optimizing Google My Business and Bing Places profiles for yourself, and reaching out to customers to get positive Google reviews.
All these things will show Google that you’re a trustworthy business that customers deserve to see. The search engine will then be more likely to rank you highly in local results.
Of course, there are agencies out there offering SEO consulting services for all those who want to make sure they’re handling their SEO correctly. But these tips are here to get you started in thinking about SEO and how it can really make a difference for your business.