Even after all of these years and countless social media platform releases, email still remains the top dog. Especially in the world of business, you won’t be able to get through a full day without new emails coming in and out. In fact, according to Adobe, workers spend an astonishing 5.4 hours each day checking their email.
As a low-effort task, this often becomes a go-to for people trying to look busy at work, with mindlessly moving through emails being a great way to fill the time. Although emails are primarily used for communication, directly creating a stream that two or more individuals can communicate through, that’s not the only reason your business should be using them.
Emails, especially outbound ones, are a fantastic space to include additional materials. While most people are familiar with email signatures as a space to include a list of contact details or information about the sender, they can also be put to use in the world of marketing.
In this article, we’ll explore the very best ways of using an email signature for marketing purposes, moving through the five best methods of doing so.
Let’s get right to it.
Why is an Email Signature a Good Space for Marketing Materials?
No matter how complicated an email signature becomes, they all have a few core things in common. First of all, they provide a space to share data, whatever that may be. Second of all, they’re small and neatly fit into the space of an email.
Due to these two factors, email signatures are the perfect location to include marketing materials. This small space is easily overlooked but also consistently present. With this in mind, placing marketing material within an email signature isn’t going to annoy your readers. It isn’t bold enough to completely snatch attention away from the contents of an email.
Yet, it’s still there – providing the ability to quickly read over the promotion if the email recipient so chooses. Due to this, marketing teams can fill their email signatures with a range of different promotions, changing them up across the company in order to reflect what the business is currently advertising for.
As a free method of marketing, attaching materials to an outbound email is a zero-cost method of marketing, boosting the total visibility of a campaign. Especially considering that over 200 billion emails are sent every single day, including this in your employees’ signatures will be sure to catch some eyes.
What Marketing Materials Can You Include in an Email Signature?
While there isn’t lots of space available in an email signature, there is still plenty to include a variety of different marketing materials. In this space, you can realistically include whatever you’d like, anything from an actual picture of a marketing flier to a link to a certain page you’d like customers to visit.
- Company Blog – Your company blog is most likely a large compendium of useful information. From educational guides to detailed reviews, this space will include a range of information that will prove valuable to your readers. If there is a particular blog you want to recommend, be sure to include a link to it inside this space. Alternatively, an overall link to its homepage will also allow customers to do their own exploring. Pushing people from email onto your home website can be a great way of securing new customers and boosting engagement.
- Social Media Links – Social media links are probably the most standard marketing materials to include on an email. Most email signatures will include small icons of each social media, with each then being a hyperlink to the sender’s social media pages. While a small one, this is an easy and useful one to include. Especially if social media strategy is a large part of your business, then pushing more people to the materials that you list there is a great way of generating more interaction and engagement.
- Popular Marketing eBook or Resource – As marketing teams, we’re aware of which of our marketing materials are the most popular with customers. By including a link to these popular resources, you’re able to instantly put prospective email customers in touch with your best resources. Whether it’s an eBook or just a general resource, putting your best content in front of your customer’s eyes can be a wonderful approach.
- Free Tool – If your company develops any free tools, this is something you can definitely include within your email signature. By browsing through the WiseStamp custom email signatures, you’ll be able to see how people typically structure the text around their free tools. As a completely free addition, customers will typically leap at the opportunity to click on a link to a useful benefit like this. After all, who doesn’t love a freebie?
- Book a Demo – By far, one of the most successful marketing materials that you can include within your email signature is a link to book a demo meeting. Product demos are one of the most effective ways of showing customers how effective your solution can be. By providing a link to a tool where they can select a 1-1 meeting time, you cut out a few stages of customer onboarding, streamlining your marketing process greatly. With the range of tools that can automate booking a demo, this is a fantastically easy way of getting new customers into your sales funnel.
With all these options, you might be wondering which to choose. Typically, we suggest that the marketing material you focus on sharing is the one that’s most relevant to the customer or client that you’re talking to currently. If you’re talking to a prospective client, a link to book a demo will work fantastically. If you’re talking to an established client, a link to a demo will look redundant.
Be sure to shape your strategy depending on who you’re talking to over email.
Email signatures are now a cross-industry standard for businesses around the world. While primarily a space to share personal or contact information, they also provide a fantastic space for including marketing materials. By incorporating one or several of the marketing materials we’ve suggested in this article, you’ll be able to boost the visibility of your marketing campaigns. While increasing the potential viewership of each campaign, you won’t be spending any additional capital. This low-risk, high-reward strategy is definitely one you should be incorporating into your marketing strategy.