Today the app industry is worth $295 billion and it’s expected to grow by 11,5% each year. Apart from being a growing industry, it is also a very competitive one, with over 2000 apps being submitted daily to AppStore and Google Play.
Finding the best ways to boost app downloads on social media platforms like TikTok does not always turn out to be a piece of cake, so we came up with 3 ways to help you reach that 1 million in-app downloads.
1. Aim for an Excellent ASO
One of the main factors to take into consideration when boosting downloads would be improving the ASO (App Store Optimization). This is one of the best strategies for boosting the organic visibility of your mobile app and its main elements are title, keyword ranking, number of downloads, app description and logo. If implemented effectively, they will help you regain better visibility and rank higher than other apps when in searches.
2. Partner with Influencers
Undoubtedly, your audience is on social media platforms and one of the most popular ones is TikTok, the place to find and engage with Gen Z.
One of the most efficient marketing strategies to help you boost app downloads on TikTok is influencer marketing, you just need to find the right one for your market niche. By promoting your app through TikTok influencers, you can reach your targeted audience as they find influencers reliable and relatable- two key elements to consider when looking for the right one.
3. App Reviews
Most app developers or business owners do not consider reviews mainly because of negative feedback. However, to get to know your audience better and establish a stronger connection, reviews are a must.
If you think about it, even if it’s about trying out a new restaurant or buying a new product, most people would read the reviews before committing to a purchase.
The same goes with the app downloads- getting glowing reviews will surely help with boosting downloads, and less positive feedback helps identify the issues and resolve them.
In conclusion, reaching that 1 million app downloads might seem a little out of reach, but it can be done if the right marketing strategies are implemented. Boosting your app downloads can be done by following some of the proven techniques and by always providing value to your users.