From Angry Birds to Candy Crush, and even Grand Theft Auto, mobile games are becoming increasingly influential and embedded into popular culture. We’ve come a long way from Snake, to the point where a Clash of Clans TV advert (see below) featuring actor Liam Neeson, was aired during the Super Bowl in February and has over 50 million views on YouTube. With this rise in popularity, the mobile gaming industry has cemented its place within the category of credible, mainstream gaming. Here’s a few key reasons why.
In the past, CPU heavy games demanding powerful graphics were reliant on PCs or consoles. Even with the introduction of the App Store and Google Play Store in 2008, the sorts of games available to users were limited according to the limitations of the devices themselves. Now however, things have changed. The continuing technical advancement of electronics has opened the floodgates to more advanced mobile gaming. Providers such as Browsergamez are taking full advantage of this trend towards quality mobile games, offering an array of titles that are now just as at home in the palm of your hand as on your PC.
Simply put: mobile games are for everyone, regardless of age or gender. Most people now own a smartphone, which has helped to unlock previously neglected demographics such as women and the middle-aged. This is underlined by this juxtaposition of gamer demographics across different types of game. While females aged 55+ are non-existent for console-based shoot-em-up Call of Duty, they represent over 10% of Bejeweled Blitz players, a quick fire mobile puzzle game. This scope to tap into a wider variety of audiences has been instrumental in the rise of mobile gaming.
Mobile games mesh more easily into the daily routines of the broad spectrum of gamers, mentioned above. While time intensive console gaming experiences are only really suitable for those with large amounts of free time, such as teenagers, mobile games are designed to entertain in short bursts and on-the-go, making them ideal for virtually any age group or lifestyle.
As ever, the financial element mustn’t be neglected. Mobile gaming has heralded a significant shift in the way we pay for games by capitalizing on the allure of a free product. Without the upfront payments of console games, developers command high download rates and thus an even greater and broader exposure for their product. The clever part is in-game monetization, involving targeted ads or purchasable in-game goods and content. Such in-game purchases are usually inessential to play, but enhance the user experience and monetize users who may not otherwise be prepared to purchase upfront, as with traditional gaming formats.