Nowadays, the possibilities that lie at the fingertips of a skilled web designer are virtually endless. Designers now have the technology and knowhow to create websites that raise the bar in terms of engagement and beauty.
Like all things tech, the internet is engaged in a continuum of innovation and constant redesign. Web design is a field that academics spend years perfecting, although there are also companies such as 1&1 appearing, that are offering attractive and customizable web templates. However, there will always be a place for designers, so here is a look at some of the web design trends that are worth taking note of in 2015.
Make it Big
Arguably the most predominant idea in web design today. Many influential websites display an image which stretches from corner to corner behind a minimal piece of text, which is sometimes animated. In terms of site navigation, most of the big sites tend to adopt a minimalist approach. One in which the navigation bar is often hidden as a small icon. The all-encompassing term “big web design” caters for two types of design in this field, namely ‘Cinematic’ and ‘Book Cover’.
The Multimedia Method
A term that has been used so loosely over the years, multimedia is a concept that has taken many meanings. That being said, it’s still a concept that takes center stage in web design today. Designers are constantly trying to build new and engaging ways to interact with users, and 2015 has been no different. For years, Flash was the go-to program for designers wishing to create multimedia experiences, today it’s the HTML Canvas Element that most use to build visual effects. The idea being that by stimulating the user and bringing them into the functioning of the page, it will keep him or her on the site for longer. The homepage of Jack Daniel’s is a good example, providing video and audio of an authentic bar experience.
Widely regarded to be one of the most effective web design methods and a favorite amongst designers themselves, flat design looks like it is in no danger of being replaced by any of the more elaborate web strategies any time soon. With multiple benefits, flat design looks likely to hold its title as “king” of web design. These elements look great, but they are also easy to manage and are aptly scalable.
In recent years it must be noted that the flat design is often not strictly flat. Designers have opted to use inconspicuous gradients and textures, as well as photos to give their pages an extra dimension. Opting to avoid mimicking objects with overlapping methods, flat design entertains the idea of conveying an object by using a synthetic, alluring and fun visual that is effective in all sizes – with many big sites continuing to use the flat design technique due to its tried and tested nature.
While 2015 has seen a wave of innovative and original web design ideas, it is the old methods that have remained favorites for many of the big sites online. With a rapid expansion in software design and investment pouring into further education institutes to train up the next generation of web designers, we can expect much of the same in 2016.