---
title: "Spotify Statistics 2026: Users, Subscribers and Revenue"
date: 2026-11-14
author: "Pavan Lipare"
featured_image: "https://www.techlila.com/wp-content/uploads/2026/11/spotify-statistics-v2.webp"
categories:
  - name: "Internet"
    url: "/topics/internet.md"
tags:
  - name: "Statistics"
    url: "/tags/statistics.md"
---

# Spotify Statistics 2026: Users, Subscribers and Revenue

Spotify reached **788 million** monthly active users (MAUs) and **306 million** Premium Subscribers in Q3 2026, up **11%** and **9%** year over year, according to its [latest shareholder update](https://www.sec.gov/Archives/edgar/data/1639920/000114036126040435/ef20084028_ex99-1.htm). Revenue for 2025 was **€17,186 million**, up **10%**, and operating income was **€2,198 million**, against an operating loss of **€446 million** in 2023. Most of these Spotify statistics come from the company’s own filings and pages, so every Spotify user count is the company’s own measure.

Spotify had **345 million** MAUs at the end of 2020, and the **751 million** it reported at the end of 2025 is **2.18 times** that base. Spotify says it paid the music industry more than **$11 billion** in 2025, according to its Loud & Clear report. The sections below cover users, revenue, profit, prices, staff and artist payouts, with the period and source on each figure.

## Key Takeaways

- Ad-Supported users made up **63.4%** of Spotify’s 751 million MAUs at the end of 2025.
- Ad-Supported revenue was only **10.7%** of Spotify’s 2025 revenue.
- Revenue from the United States was **37.6%** of Spotify’s 2025 total. North America held **16%** of MAUs as of December 31, 2025.
- Average full-time employees fell **20.1%** from 2023 to 2025.
- Free cash flow of **€2,874 million** in 2025 was **136.9 times** the €21 million of 2022.
- Spotify’s audience streamed **211 billion** hours of content in 2025, up **11%**, according to its Form 20-F.
- The 100,000th highest-earning artist generated more than **$7,300** from Spotify in 2025, against about **$350** in 2015, according to Spotify’s Loud & Clear report.

## Editor’s Choice

- Monthly active users, Q3 2026: **788 million**.
- Premium Subscribers, Q3 2026: **306 million**.
- Revenue, Q3 2026: **€5.0 billion**, per the shareholder update filed with the SEC.
- Operating income, 2025: **€2,198 million**.
- Payouts to the music industry, 2025: more than **$11 billion**.
- Markets served: **184**, per Spotify’s newsroom.
- Tracks in the catalog: over **100 million**.

## Spotify Statistics by Year: Users and Subscribers

- Spotify had **751 million** MAUs as of December 31, 2025, an increase of **11%** from the preceding year, according to its Form 20-F filed with the SEC.
- Premium Subscribers were **290 million** as of December 31, 2025, up **10%**.
- MAUs grew **20%** in 2022 to **489 million**.
- Premium Subscribers at the end of 2025 were **1.87 times** the **155 million** of 2020.
- By Q3 2026, MAUs had reached **788 million** and Premium Subscribers **306 million**.

Spotify Statistics by Year: Users and Subscribers
| Year (December 31) | Monthly active users (millions) | Premium Subscribers (millions) |
|---|---|---|
| 2020 | 345 | 155 |
| 2021 | 406 | 180 |
| 2022 | 489 | 205 |
| 2023 | 602 | 236 |
| 2024 | 675 | 263 |
| 2025 | 751 | 290 |

*Source: Spotify Form 20-F filings for fiscal 2022 and fiscal 2025*

### How many people use Spotify?

Spotify says it has **788 million** users, including **306 million** subscribers, in **184** markets. Combined, Spotify’s audience streamed **211 billion** hours of content in 2025, an increase of **11%**. An MAU is an active account, so the count is a close but imperfect proxy for people.

### About This Data

Figures come from 12 sources: 3 Spotify filings with the US Securities and Exchange Commission, 8 Spotify company, newsroom and pricing pages, and 1 report from the International Federation of the Phonographic Industry (IFPI). Publication dates run from 2023 to October 2026. Only company filings, company pages and industry-body data qualified. Figures are updated when sources publish new editions.

## Spotify Monthly Active Users and Subscribers by Quarter

- Spotify added **75 million** MAUs between Q3 2025 and Q3 2026.
- Premium Subscribers grew **9%** year over year to **306 million** in Q3 2026, with **6 million** net adds.
- Ad-Supported MAUs rose from **446 million** in Q3 2025 to **499 million** in Q3 2026.
- Spotify’s Q4 2026 outlook calls for **818 million** MAUs and **316 million** Premium Subscribers.

 Source: Spotify Q3 2026 Update (Form 6-K), October 2026   Spotify Users by Quarter, Q3 2025 to Q3 2026 (Millions)  Spotify · Q3 2026            800 640 480 320 160 0                     Monthly active users: 788 Ad-Supported MAUs: 499 Premium Subscribers: 306    Q3 2025 Q4 2025 Q1 2026 Q2 2026 Q3 2026    SOURCE Spotify Q3 2026 Update (Form 6-K), October 2026    View the dataSpotify Monthly Active Users and Subscribers by Quarter
| Quarter | Monthly active users (millions) | Premium Subscribers (millions) | Ad-Supported MAUs (millions) |
|---|---|---|---|
| Q3 2025 | 713 | 281 | 446 |
| Q4 2025 | 751 | 290 | 476 |
| Q1 2026 | 761 | 293 | 483 |
| Q2 2026 | 777 | 300 | 494 |
| Q3 2026 | 788 | 306 | 499 |







## Recent Developments

- **October 22, 2026:** Spotify reported **306 million** Premium Subscribers and **788 million** Monthly Active Users for Q3 2026, with growth across every region.
- **October 22, 2026:** Spotify guided to Q4 2026 revenue of **€5.2 billion** and operating income of **€820 million**.
- **October 20, 2026:** Spotify began rolling out Memberships in **34** markets, giving eligible creators a way to offer exclusive content to fans.
- **October 7, 2026:** Spotify announced it is expanding audiobook access from **22** markets to over **180** by the end of 2026, giving more than **750 million** people access.
- **September 17, 2026:** Spotify said it is bringing the Spotify Partner Program to more than **35** new markets, including Italy, Spain, Brazil, Mexico and Colombia.

## Spotify Revenue by Year

- Spotify’s revenue was **€17,186 million** in 2025, up from **€15,673 million** in 2024.
- Revenue grew **23%** in 2021 and **21%** in 2022, to **€11,727 million**.
- 2025 revenue was **2.18 times** the 2020 total.
- Premium revenue made up **89%** of total revenue in 2025.

 REVENUE · Source: Spotify Form 20-F filings for fiscal 2022 and fiscal 2025   Spotify Revenue by Year, 2020 to 2025 (€ Millions) REVENUE  Spotify · 2022           20,000 16,000 12,000 8,000 4,000 0   €7,880M 2020  €9,668M 2021  €11,727M 2022  €13,247M 2023  €15,673M 2024  €17,186M 2025    SOURCE Spotify Form 20-F filings for fiscal 2022 and fiscal 2025    View the dataSpotify Revenue by Year
| Year | Revenue (€ millions) |
|---|---|
| 2020 | 7880 |
| 2021 | 9668 |
| 2022 | 11727 |
| 2023 | 13247 |
| 2024 | 15673 |
| 2025 | 17186 |





### How much money does Spotify make a year?

Spotify earned **€17,186 million** in revenue in 2025, of which **€15,350 million** came from Premium and **€1,836 million** from Ad-Supported. Q3 2026 alone brought in **€5.0 billion**, up **16%** year over year, or **14%** at constant currency.

[See also

Apple Services Revenue Statistics 2026: Growth and Margins](https://www.techlila.com/apple-services-revenue-statistics/)

## Spotify Premium vs Ad-Supported Revenue

- Ad-Supported revenue slipped by **€18 million** in 2025 to **€1,836 million**, while Premium revenue rose **11%**.
- Premium average revenue per user (ARPU) averaged **€4.63** in 2025, down **1%** from **€4.69** in 2024.
- Premium ARPU reached **€4.95** in Q3 2026, up **9.3%** year over year.
- Gross margin was **34%** for Premium and **18%** for Ad-Supported in 2025.
- Ad-Supported users were **63.4%** of MAUs at the end of 2025.

Spotify Premium vs Ad-Supported Revenue
| Year | Premium revenue (€ millions) | Ad-Supported revenue (€ millions) | Total revenue (€ millions) |
|---|---|---|---|
| 2023 | 11,566 | 1,681 | 13,247 |
| 2024 | 13,819 | 1,854 | 15,673 |
| 2025 | 15,350 | 1,836 | 17,186 |

*Source: Spotify Form 20-F for fiscal 2025*

> **Why it matters:** Spotify’s ad tier held **476 million** of its **751 million** MAUs at the end of 2025 yet brought in only **10.7%** of 2025 revenue. Each free listener who upgrades moves into the segment that pays the bills, so the free tier works as a funnel more than a business.

## Spotify Quarterly Revenue and Margins

- Q3 2026 revenue of **€5.0 billion** grew **16%** year over year, or **14%** at constant currency.
- Gross margin reached a Q3 record of **33.0%** in Q3 2026.
- Premium gross margin was **34.5%** and Ad-Supported gross margin **18.7%** in Q3 2026.

 TOTAL REVENUE · Source: Spotify Q3 2026 Update (Form 6-K), October 2026   Spotify Revenue by Quarter, Q3 2025 to Q3 2026 (€ Millions) TOTAL REVENUE  Spotify · Q3 2026           5,000 4,000 3,000 2,000 1,000 0   €4,272M Q3 2025  €4,531M Q4 2025  €4,533M Q1 2026  €4,777M Q2 2026  €4,969M Q3 2026    SOURCE Spotify Q3 2026 Update (Form 6-K), October 2026    View the dataSpotify Quarterly Revenue and Margins
| Quarter | Total revenue (€ millions) |
|---|---|
| Q3 2025 | 4272 |
| Q4 2025 | 4531 |
| Q1 2026 | 4533 |
| Q2 2026 | 4777 |
| Q3 2026 | 4969 |





Operating margin was **15.8%** in Q1 2026 and **13.5%** in Q3 2026, as total operating expenses rose from **€780 million** to **€967 million** over those two quarters. The margin series below sets that against gross margin.

 Gross vs Operating · Source: Spotify Q3 2026 Update (Form 6-K), October 2026   Spotify Gross and Operating Margin by Quarter (%) GROSS VS OPERATING  Spotify · Q3 2026            35 28 21 14 7 0               Gross margin (%): 33.0 Operating margin (%): 13.5    Q3 2025 Q4 2025 Q1 2026 Q2 2026 Q3 2026    SOURCE Spotify Q3 2026 Update (Form 6-K), October 2026    View the dataSpotify Quarterly Revenue and Margins
| Quarter | Gross margin (%) | Operating margin (%) |
|---|---|---|
| Q3 2025 | 31.6 | 13.6 |
| Q4 2025 | 33.1 | 15.5 |
| Q1 2026 | 33.0 | 15.8 |
| Q2 2026 | 33.4 | 13.7 |
| Q3 2026 | 33.0 | 13.5 |







## Is Spotify Profitable? Operating Income and Free Cash Flow

- Spotify reported operating income of **€2,198 million** in 2025 and **€1,365 million** in 2024, after an operating loss of **€446 million** in 2023.
- Net income attributable to owners was **€2,212 million** in 2025.
- Spotify has generated **€9.5 billion** of free cash flow since the beginning of 2016.
- Free cash flow of **€2,874 million** in 2025 was **136.9 times** the **€21 million** of 2022.
- Spotify’s 2025 operating margin worked out to **12.8%**.
- Spotify has repurchased **$1.1 billion** in shares year to date, fully neutralizing the dilution from its employee equity programs in 2026.

Is Spotify Profitable? Operating Income and Free Cash Flow
| Year | Operating income (€ millions) | Net income (€ millions) |
|---|---|---|
| 2023 | (446) | (532) |
| 2024 | 1,365 | 1,138 |
| 2025 | 2,198 | 2,212 |

*Source: Spotify Form 20-F for fiscal 2025; parentheses show a loss*

Annual free cash flow shows how recent the turn is.

 FREE CASH FLOW · Source: Spotify Q3 2026 Update (Form 6-K), October 2026   Spotify Free Cash Flow by Year, 2016 to 2025 (€ Millions) FREE CASH FLOW  Spotify · Q3 2026           3,000 2,400 1,800 1,200 600 0                2016 2017 2018 2019 2020 2021 2022 2023 2024 2025    SOURCE Spotify Q3 2026 Update (Form 6-K), October 2026    View the dataIs Spotify Profitable? Operating Income and Free Cash Flow
| Year | Free cash flow (€ millions) |
|---|---|
| 2016 | 73 |
| 2017 | 109 |
| 2018 | 209 |
| 2019 | 440 |
| 2020 | 183 |
| 2021 | 277 |
| 2022 | 21 |
| 2023 | 678 |
| 2024 | 2285 |
| 2025 | 2874 |







> **The takeaway:** Spotify swung from an operating loss of **€446 million** in 2023 to **€2,198 million** of operating income in 2025, while yearly free cash flow climbed from **€21 million** in 2022 to **€2,874 million** in 2025. Two years of operating profit after eight years of free cash flow under €700 million is the shift that funds the buybacks.

## Spotify Users by Region

- Europe MAUs increased by **6%** from December 31, 2024 to December 31, 2025.
- Rest of world held **37%** of MAUs after growing **21%**, and Latin America MAUs grew **10%**.
- North America MAUs increased by **3%** in 2025.
- Spotify offers its services in **184** countries and territories.

 SHARE OF MAUS · Source: Spotify Form 20-F for fiscal 2025    Spotify MAUs by Region, December 31, 2025 (%) SHARE OF MAUS  Spotify · 2025       37% REST OF WORLD    Europe 26%    North America 16%    Latin America 21%    Rest of world 37%     SOURCE Spotify Form 20-F for fiscal 2025    View the dataSpotify Users by Region
| Region | Share of MAUs (%) |
|---|---|
| Europe | 26 |
| North America | 16 |
| Latin America | 21 |
| Rest of world | 37 |





## Spotify Revenue by Country

- United States revenue was **€6,470 million** in 2025, up from **€5,225 million** in 2023.
- Other countries produced **€10,703 million** in 2025, and no country inside that group makes up **10%** or more of revenue.
- The US share of 2025 revenue, **37.6%**, compares with North America’s **16%** share of MAUs.

Spotify Revenue by Country
| Country | 2023 (€ millions) | 2024 (€ millions) | 2025 (€ millions) |
|---|---|---|---|
| United States | 5,225 | 6,136 | 6,470 |
| Luxembourg | 9 | 10 | 13 |
| Other countries | 8,013 | 9,527 | 10,703 |
| Total | 13,247 | 15,673 | 17,186 |

*Source: Spotify Form 20-F for fiscal 2025*

> **Worth noting:** Spotify attributes Premium revenue to the country where the membership originates and Ad-Supported revenue to where the campaign is delivered. The US figure therefore tracks where subscriptions start and where ad campaigns run, not where every listener lives.

## How much is Spotify Premium in the US?

- An Individual plan costs **$12.99** a month in the US after a 1-month free offer for first-time users.
- A Student plan currently includes access to a Hulu plan, subject to eligibility.
- A Family plan costs **$21.99** a month and covers up to **6** Premium accounts at the same address.
- An Individual plan includes **15 hours** a month of listening from the audiobooks subscriber catalog, and Duo and Family give those hours to the plan manager only.

 MONTHLY PRICE ($) · Source: Spotify Premium plans page (US), November 2026   Spotify Premium US Price by Plan ($ per Month) MONTHLY PRICE ($)  Spotify Premium · 2026        Student  $6.99 Individual  $12.99 Duo  $18.99 Family  $21.99  0 6 12 18 24   SOURCE Spotify Premium plans page (US), November 2026    View the dataHow much is Spotify Premium in the US?
| Plan | Monthly price ($) |
|---|---|
| Student | 6.99 |
| Individual | 12.99 |
| Duo | 18.99 |
| Family | 21.99 |





Student buyers can weigh that bundled Hulu access against the standalone prices in our [Hulu plan comparison](https://www.techlila.com/netflix-vs-hulu/).

## How many employees does Spotify have?

- Spotify’s workforce consisted of **7,284** full-time employees globally at the end of Q3 2026.
- Spotify averaged **7,287** full-time employees in 2025, down from **9,123** in 2023.
- Research and Development averaged **3,787** employees in 2025, and Sales and Marketing **2,027**.
- Staff in the United States averaged **3,466** employees in 2025, Sweden **1,271** and the United Kingdom **887**.
- Revenue per average full-time employee was **€2.36 million** in 2025.
- Average full-time headcount fell **20.1%** between 2023 and 2025.

 AVERAGE FULL-TIME EMPLOYEES · Source: Spotify Form 20-F filings for fiscal 2022 and fiscal 2025   Spotify Average Full-Time Employees by Year (Employees) AVERAGE FULL-TIME EMPLOYEES  Spotify · 2022           10K 8K 6K 4K 2K 0   5,584 2020  6,617 2021  8,359 2022  9,123 2023  7,691 2024  7,287 2025    SOURCE Spotify Form 20-F filings for fiscal 2022 and fiscal 2025    View the dataHow many employees does Spotify have?
| Year | Average full-time employees |
|---|---|
| 2020 | 5584 |
| 2021 | 6617 |
| 2022 | 8359 |
| 2023 | 9123 |
| 2024 | 7691 |
| 2025 | 7287 |





> **By the numbers:** Spotify’s MAUs rose **24.8%** from the end of 2023 to the end of 2025 while average full-time staff fell from **9,123** to **7,287**. Revenue per average employee had been **€1.45 million** in 2023. Spotify now serves more listeners with a smaller team.

## Spotify Artist Payouts and Royalties

- Spotify says it paid the music industry more than **$11 billion** in 2025, bringing lifetime payouts to nearly **$70 billion**.
- Spotify payouts increased by more than **10%** year over year in 2025, and roughly half of royalties were generated by independent artists and labels.
- More than **13,800** artists generated at least **$100,000** from Spotify alone in 2025, nearly **1,400** more than the year before.
- Spotify paid approximately **$5 billion** to publishers and organizations representing songwriters over the past two years.
- Spotify has driven more than **$1.5 billion** in gross concert ticket sales for artists.

Spotify Artist Payouts and Royalties
| Royalties generated from Spotify alone, 2025 | Artists |
|---|---|
| Over $10 million | 80+ |
| Over $1 million | More than 1,500 |
| At least $100,000 | More than 13,800 |

*Source: Spotify Loud & Clear*

### How much does Spotify pay artists?

Spotify paid the music industry more than **$11 billion** in 2025, with roughly half of royalties generated by independent artists and labels. That money goes to rights holders first, so what an artist receives depends on their label or distributor deal. The 100,000th highest-earning artist generated more than **$7,300** from Spotify in 2025, more than a twentyfold increase from about **$350** in 2015.

[See also

Apple Music vs. Spotify Statistics 2026: Which Is Bigger?](https://www.techlila.com/apple-music-vs-spotify-statistics/)

## Spotify Catalog, Podcasts and Audiobooks

- Spotify lists over **100 million** tracks, **8 million** podcast titles and **800,000** audiobooks in select markets.
- Spotify launched in 2008 and entered the audiobook market in 2022.
- The US audiobooks subscriber catalog holds over **700,000** titles.
- The audiobook expansion gives listeners in new markets access to more than **350,000** titles in over **120** languages.
- Spotify said total monthly payouts to shows enrolled in the Spotify Partner Program have increased by more than a third, and participating video shows saw more than **45%** average growth in consumption hours since launch.

Spotify is built for streaming rather than a local MP3 collection, which is where offline [Android music player apps](https://www.techlila.com/android-apps-for-music-lovers/) still earn a place on a phone.

### Who was the most-streamed artist on Spotify in 2025?

Bad Bunny was Spotify’s top artist globally in 2025 with **19.8 billion** streams, the fourth time after 2020, 2021 and 2022. Taylor Swift, The Weeknd, Drake and Billie Eilish rounded out the top five, and “Die With A Smile” was the top song globally with over **1.7 billion** streams.

## Spotify vs Apple Music and the Paid Streaming Market

- Global recorded music revenues grew **6.4%** to **$31.7 billion** in 2025, according to IFPI.
- Paid streaming accounted for **52.4%** of global recorded music revenue, and IFPI counts **837 million** users of paid streaming subscription accounts.
- Spotify’s **290 million** Premium Subscribers at the end of 2025 equal **34.6%** of the **837 million** users of paid streaming subscription accounts that IFPI counts, though the two bodies count differently.

A like-for-like user count against Apple is hard to build from filings, because Apple folds its music business into the wider [Apple services revenue](https://www.techlila.com/apple-services-revenue-statistics/) it reports. The [Apple Music vs Spotify data](https://www.techlila.com/apple-music-vs-spotify-statistics/) compares the two on price, catalog and the latest figures each company has disclosed.

## Is Spotify still growing?

Yes. Spotify reached **788 million** MAUs and **306 million** Premium Subscribers in Q3 2026, with growth across all regions, and it expects **818 million** MAUs and **316 million** Premium Subscribers for Q4 2026. Operating income was **€2,198 million** in 2025, so the growth now comes with profit.

Watch the ad tier: It holds most users but little revenue, so upgrade rates, together with Premium price increases, set how far revenue can outrun user growth. The next 20-F will show whether that holds.