The Swift theme for WordPress comes in free and premium versions. It is the premium version we are reviewing here, although we shall also check out the Swift Theme Free. It often pays to use the premium version of a WordPress theme if you can. There are signs that Google may award ranking points to blogs using premium themes because they indicate a more professional type of blog.
Before we discuss functionality in more detail, here are some reasons for choosing the premium Swift WordPress theme provided by Swift Themes LLC.
Fundamental Features of the Premium Swift Theme
A good WordPress theme design involves spot-on coding and functionality, not just good looks. It should be responsive to be easily readable on a full range of devices, from wide-screen PCs to Smartphone screens. Many bloggers lose out today by failing to use a responsive theme, and Swift theme is ideal in this respect.
Many bloggers today believe that their blog will be visible to readers no matter what type of device they are using. In fact many do not understand the impact that mobile or cells phones will have on their blog unless they take steps to make it responsive. That is why we are presenting this functionality as the first in our general list of essential features that should be built into any modern blog – or even regular website.
Responsiveness: Keep in mind that it is estimated that over 50% of web traffic will be on mobile devices in 2015, and it makes sense to get started with a responsive theme now so you can iron out any difficulties in resolution fast! This theme makes it easy to conform to the needs of these multiple screen sizes. Now this is a part of the Google’s ranking algorithm.
Loading Speed: This is also a factor in Google’s ranking algorithm. Not only do you lose readers and potential customers with a slow-loading blog, but you may also be ranked in a lower position than you otherwise might have been. The Swift premium theme loads at over 90% speed on Google’s PageSpeed Insights tool. We tried at and achieved a speed of 93%.
Customization: Swift is a very easy theme to customize. You can change the look and feel of every aspect of this theme from the font size and color to the dimensions and alignment of any site component such as sidebars, headings and navigation. If you get stuck on customization with your WordPress theme, then Swift makes it easy for you.
SEO: Swift is based on HTML5 which offers SEO advantages over previous versions of HTML. HTML5 makes it easier for Google algorithms to identify the focus keyword and rank your page or post for it. This means that visitors to your blog are pre-filtered to be interested in the content of the page they are visiting which is ideal for the CTR to your critical links.
Templates: Over ten templates enabling you to publish standard blog posts and also newspaper style layouts for magazines and reports. You are not restricted to the one format for your entire blog, but can format each page and post to best meet its content and purpose.
AdSense Ready: The Swift WordPress theme makes it easy for you to place AdSense blocks in preselected locations on your site that have been proven to provide best results. You can select different AdSense styles to suit mobile and desktop devices. The positions you select, however, should conform to AdSense Guidelines, so make sure you understand what these are. It is very easy to lose your AdSense account for life!
Now let’s have a look at some of the features specific to Swift that might excite you. We were very impressed with the degree of customization this WordPress theme offers. As mentioned earlier, just about anything you may want to change to suit your personal preferences is customizable. Here are some of the more important of these.
The Premium Swift Theme in Use
When using the Swift theme, the first thing we noticed was that you can customize just about any aspect of your blog, from the colors and fonts to the number of sliders included in your sliders.
Many features are common with any WordPress theme, such as using your own header graphic and text. The first thing you notice that is different is the option panel:
One of the Design Options is displayed above. You can select the colors for headings, general text, background and also the various block elements of your blog design. For example, as shown above, you can select the general color for the background block elements, and then you can select backgrounds and text to match or contrast with your selection.
Bog Layout Design
One option is to lay your blog out with a fixed design, such as the center option above. This fixes the width between white space to either side. Many themes offer no other option but this one. You could also choose a fluid design which expands the page to fit any size of screen.
Some may think it difficult to read a wide screen filled with text, in which case you can go for the hybrid between the two that some believe to be most suitable for a responsive blog. The header fills the screen from edge to edge, while the text and other elements are retained within a white border.
You might want to carry out split-testing using these options which are not available on most other WordPress themes. For example, use each of these for one week at a time and compare the average time spent by visitors on each. Bounce rates are also useful – the percent visitors that leave without clicking to any other pages on your site.
WordPress Blog Sliders of Many Kinds
If you like to use sliders, then the Swift theme will be perfect for you. Not only can you place them wherever you want, but you can choose how many slides to use. Most people associate sliders with graphics and photos, but why not show your most popular posts in a slider?
That’s right: the Swift theme allows you to showcase your best posts in a slider, so that they do not disappear down the page and into archives as you add more posts. Use this form to state what images or posts you want to display:
You can select an uploaded image for your slider or the URL of a post or a link to another website. You can even choose a combination of each of these.
Alternatively, you can display posts belonging to a specific category using this drop-down list that will display all your categories:
You can showcase your photographs or blog posts and anything else you feel proud of!
Blog Content and Sidebar Dimensions
How often have you been using a blog theme and wished you could change the width of the sidebar? Or perhaps the width of your content? In fact, when you change one of these you must also change the other or you will be left with a lot of whitespace.
Many people are not confident in editing their style.css (stylesheet) file in case they terminally destroy their blog. This wouldn’t happen of course, but it would take time to get it put right. If that happens you could also change the theme – your content is saved on another file so is not lost.
With Swift you have no such worries. Simply go to ‘Settings’ and you will find an easy way to achieve this:
Simply set your desired widths by dragging the short vertical white lines to your desired positions, save it and you are done. That is the simplest way I have ever seen to achieve what many people are scared to even try! This is one big PLUS for the Swift WordPress theme.
Beware: However, beware of the fact that what looks a good width on your wide-screen monitor might be unreadable on a cell phone. So make sure you test your changes on a variety of devices before making them permanent. Access your blog on your Smartphone and your laptop/PC and make sure each is legible.
Using Swift you can also include social media integration, with links to your social media accounts such as Facebook, Twitter, Instagram, your YouTube channel, Google+ and so on.
I could keep listing these customizations, but the whole point is that if you want a premium WordPress theme that allows almost unlimited customization with many built-in features not available on other themes, then this is it.
What Does it Cost?
Many people read reviews about WordPress themes and other forms of software and think it great. Then, when they see the cost, they baulk – what! It costs how much? The thing is, you do not get high quality free! If you want free then use a free theme, but you will almost certainly lose out on customization, functionality and potential search engine rankings. Most Pro themes cost around $100+.
To state it simply, the Premium Swift WordPress theme will cost you this:
That’s it. Here at TechLila we believe that these prices are excellent for what you get. You will pay a lot more for themes with less customization, fewer features and a poorer reputation than Swift Themes LLC can boast.
Get the developers’ license and you can use Swift on as many websites as you want – your own and your clients’. It is an ideal theme if you want to offer your clients a WordPress blog as part of a package. Not only is a good choice of theme to offer your customers, but you get all this for just a one-off payment of $125.
Swift Theme Support
But what about support? No theme is worth paying for without good support, and this is what this company offers. The support forum provides you with an answer to any issue in almost no time at all. Not only are other Swift theme users available to help you, but the moderators are very knowledgeable and can deal with any support issue. I have never been dissatisfied with the level of support offered by the company with their Premium Swift WordPress theme.
Should You Buy It?
Sure, if you are earning a fortune with your Genesis blog then you can afford to have a developer design your blog just as you want it. However, the Premium Swift theme enables normal bloggers to customize their blogs to look just as they want it without paying extra, and to include the functionality most suited to their objectives.
This is a WordPress theme suitable for those who currently are not quite in the top echelon of bloggers but want to be there, and also for amateur bloggers that want a popular blog that looks exactly as they want it to look. Imagine showing your best posts in a slider at the top of your home page!
Combine this theme with Yoast SEO and you will have one of the most potent blog packages on the web! The theme itself has excellent optimization built into along with the SEO-friendly HTML5. It shouldn’t take much from you to create a beautiful blog that is very Google friendly.
The Swift Free Version
The free version of this theme is good but comes with no support and no forum. It also lacks the same level of customization or layout options as the Premium version. It is still an advanced responsive blog theme, and newcomers to blogging should certainly find it good to begin with as an option to one of the WordPress standard themes such 2014.
It is certainly worth trying before opting for the paid version. However, the Premium version comes with a 30-day 100% Money Back Guarantee from the date of your purchase, so if you are a professional looking for an advanced WordPress theme then why not start with this?
Swift Theme for WordPress: Conclusion
Swift is an excellent responsive WordPress theme, and an ideal choice if you want to upgrade your blog to being equally as visible on Smartphones and tablets as it is on laptops. It is also a good choice if you have difficulties customizing your current theme. $57 is not a lot to pay for what the Premium version of this theme offers, particularly if you ultimately want to make money from your blog.
The premium Swift theme for WordPress is an excellent choice for professional bloggers, and the Personal License option is a good starting point for beginners due to the theme’s ease of use and the relatively low cost for a lifetime license. The free option will provide hobby bloggers with an excellent introduction to the theme without many of its customizations. Which version you choose will depend on what you are looking for in a theme, but either would be a good choice.