Digital marketing is a complex and multi-faceted industry. Part of what sets the online realm apart from the offline is the internet’s eternal memory. With each campaign of digital marketing, the brand footprint of a company grows and changes. For this reason, the creation and management of a company’s online profile can be a tricky business.
Here, we take a look at the basic elements of managing the primary areas of your company’s profile online.
The homepage is arguably the most important aspect of your company’s online presence. Each part of your online profile should link back to your homepage, making this the most visited aspect of your online identity.
The perfect homepage has so many boxes to tick. Beginning with a shell which is not only friendly to all devices and software, your homepage should host fresh content and new and interesting ways for your customers to interact with material which is relevant to your brand.
No company today can say that they fully engage with their customers online unless they participate in social media. Social media provides a great opportunity for businesses to open a dialogue with their customers as well as with potential customers.
The use of special offers and promotions can encourage your followers to help share your brand image within and around their own networks. It’s important for companies to properly strike the balance between inactivity and over-activity.
Creating high quality content and distributing it cleverly around the web is not only a great way to build your brand image but also to contribute to your SEO. Investing is SEO is an essential part of increasing your visibility online and, ultimately, winning the favour of your potential customers from your competitors.
The content you or your digital agency creates should be spread across your own sites and other relevant hosts. Take every opportunity you can to highlight your content and share it around social media.
As well as placing content around the web for potential customers you find, it’s important to maintain a dialogue with existing customers. Encouraging customers to sign up to mailing lists, through which you can promote your fresh content is a great way to begin.
Email marketing at its best is able to be incredibly effective without being intrusive. Give your customers reason to get involved but not reason to leave.