How many times have you driven past a van with just a logo and phone number displayed? Did you also wonder how could they have missed the opportunity to have included details on what they actually do?
Even so, this example serves to explain exactly what I want to tell you in this article about logos.
Take for example some of the largest brands you can think of. Logo recognition plays such a big role in their brand awareness. They don’t need to say what they even do anymore. So even though the van driver has got it all wrong, they have demonstrated at least, the powerful nature of Logos in general.
What is a logo used for?
A logo is a representation of your business and should be placed on your website, business cards, social media profiles and any other items associated with your business brand. When viewers glance at your logo, it should make your identity memorable and unique. A logo should be to a business what a family crest is to a family, and should have the same pride and honor attached to it.
The Benefits of a Logo
Every business should have a logo – no doubt. In addition to having a logo, it should be well-designed and present everything you want your business to stand for.
A Strong Marketing Tool
In your marketing efforts, a logo will keep your brand consistent and show the world who you are. A great logo can help build trust and loyalty from your potential clients. When advertising your business, you need to come off as strong, professional and competent.
A Logo Provides Establishment
An established business should always have a token of its characteristics that can be placed anywhere. With an ingenious logo, you are setting yourself apart from the crowd and giving your business a true name. A logo is just like your signature on a document, and without it, it’s like you (or your business) never signed it.
A Logo Creates Image
To a business, your image is everything. You can be the best accountant in the world but if consumers don’t get that from your business brand, your sales won’t come in like you want them to. You need to display you and your business efficiently and a logo is a simple yet effective way to achieve the image you want to present to your potential clients. There are thousands of logos everywhere and yours will need to be unique yet subtle for it to be successful.
It Remains the Same
A well-designed logo can be effective to your brand for many years. Logos very seldom need to be updated no matter how many trends come out if it continues to represent your business. While a website may need constant updates, a logo is here to stay true to your business for as long as you need it to.
The Essentials of a Logo
There are countless poorly designed logos that simply fail to follow some basic guidelines that every logo should maintain. Don’t let yours fall into this trap.
- Make it unique and memorable or else it’ll get lost in the crowd.
- Don’t overdo the use of colors – 2 or 3 is enough.
- Keep the logo simple and clean, you’ll know when it’s cluttered.
- Only use the logo in the colors it was meant for.
- A logo should look good on any type of background.
- A logo should be proportional to fit any size needed.
The most important thing to remember is to have your logo simple, timeless, memorable, and professional.
While there are some things that can be compromised on a logo (like color), quality should never be one of them. Be careful, consistent, and effective with your logo because after all, your business brand depends on it!
It is always recommended to have a professional designer to create your logo.