When you’re crafting a website, your goal is obviously to have as many visitors as you can handle. And in turn, that means considering each website element, and crafting it so that it improves the overall user experience. Once you start your online research on everything that you need to tweak for the best possible experience of your users, you’ll most often encounter texts on SEO or visual design.
That’s a good indication of one worrying trend – the fact that many businesses don’t devote enough attention to the backend side of things; thinking that it’s not as important when it comes to the user’s satisfaction levels. In reality, though – you’ll find that the technical stuff like web hosting is equally, if not more important. And in this article, we’ll explore all the reasons why!
Speed As Search Engine Ranking Factor
When it comes to the importance of choosing the right web hosting plan for the user experience, one of the major eye-openers came from Google. A couple of years back, they announced that speed was going to be an official part of the basis for their search algorithm. Since then, separate independent research projects from Bing and Google have found that:
- According to Bing, a slowdown of just 2 seconds altered queries by almost -2%, and per-user revenue by -4%;
- A delay of 400 milliseconds resulted in a change of almost -1% of searches per user, according to Google.
Obviously, this shows that speed is quite an important factor in the quality of the user experience. And that does not take advanced logic to realize why this happens. Quite simply – if a user visits a website that’s slow enough for them to actually notice, they’re not likely to return to that website regardless of its content; the competitive world of the 2020 Internet is simply like that.
Speed And User Experience
Now, as you might have noticed – we started talking about the importance of good web hosting for the user experience; but seemingly drifted off into talking about speed. However – these two things are basically one and the same. Or rather, one majorly affects the other.
Once you set out to improve your website’s speed, you’ll find that there are plenty of reasons why it’s experiencing slowdowns. Some of these are prone to quick rectification; like making use of a CDN, or resizing images so that their high resolution isn’t clogging up the website. You could also revisit your plugins to see if there are any unneeded ones, as well as your text graphics and codes.
However, sooner or later – you will need to take a look at the backend as well; which is bound to include the servers themselves.
Hosting And Website Speeds
Let’s take a look at the basics of why website speed is important, from a technical point of view. To put it in the simplest way possible – when a user (or rather, their browser) pings the website you’re managing for any data and information – you want your website to provide the fastest possible response.
For instance, you can even find good free web hosting providers; providing you enough quality while simultaneously not being a huge burden on your finances. We’ve encountered a couple of such services here, so have a look, read reviews about them and pick the one that fits you the most. Naturally, this choice will be an important one to make; but if you do find proper web hosting, you will be sure that a major potential speed bottleneck is avoided. And if the service is free of charge, you can save some good amount of money for other business needs.
The Marketing Side of Things
When you’re providing a service or a product online, no matter what the niche in question is; you’re bound to be facing a lot of competition. Even the most generally-applicable product is bound to have a few equally big competitors – and that’s just something you have to live with, in the age of the Internet.
This is important to keep in mind when we talk about how good web hosting and the speed your website achieves affect your online marketing efforts. After all, individuals from your target audience visit your website in order to fulfill a specific need or achieve a certain goal. They may be only looking for information, or they could already be ready to purchase something for you; but regardless, once they’re on the website – the last thing you want is for them to experience any glitches or downtime.
You see, most people only consider the website aesthetics when they think about how users will view their website. But in fact, the web hosting that lets you achieve the best speeds will majorly affect how users view your brand. You want to be recognized as an efficient, modern, and quick; something that you won’t achieve with a laggy website.
As you might have gathered already – the frontend part of website construction is something most people consider while optimizing for the maximum user experience. But in reality, the backend stuff like good web hosting with speedy and roomy servers is equally as important; even though it’s something that users don’t think about on a conscious level.
However, that’s precisely what makes good hosting so important for the user experience. If your website experiences downtime and/or slows down, the average user won’t care about what’s causing this – they will simply make a mental connection between an inert website and the brand. Obviously – that’s something you’d want to avoid!