Professionals like Ehsan Bayat know the value of social media marketing. Many platforms are free to use, advertising campaigns can be as low as $1 per day to run, and you can customize your audiences. If you have an image-centric business, you’ll definitely want to get on Pinterest. Here’s how to succeed at Pinterest marketing.
- 1. Pinterest is ideal for businesses that market to women. Eighty percent of Pinterest users are women; there are approximately 40 million active users on Pinterest every month.
- 2. Time your posts correctly. This will ensure that you have as many views as you can. One great window of time is between 6 and 8 p.m. on week nights, when most people are finished working and enjoying a bit of down time. Also, Saturday morning is a high traffic time on Pinterest.
- 3. Integrate your Pinterest account with your other marketing strategies. Add a preview of your Pinterest boards to your newsletter, website, and blog. Link to your account from your other social media profiles and posts. By promoting your presence on Pinterest, you’ll help other people find you. Tweet about your Pinterest account throughout the week, post a link on Facebook that leads to a popular pin or board, and add a Pinterest widget to your newsletters.
- 4. Regularly review your analytics to figure out who’s pinning your images and which images are most popular. Then, you can tweak your strategy.
- 5. Use third-party tools to schedule posts. You’ll be able to have Pins scheduled for designated times, meaning you don’t have to be sitting in front of your computer at those moments.
- 6. Signup for alerts whenever somebody pins your posts. You can then engage with those fans.
- 7. Include a price in your product pins. This will encourage people to shop instead of simply collecting your images.
- 8. Submit to popular group boards. This is a great way to get more re-pins, gain followers, and increase traffic to your site. Check out PinGroupie to help find the right group boards for your business.
- 9. After posting a blog, add photos to a Pinterest board that link back to the post. Make sure to include a relevant image, strong keywords, and a great description so that people will want to read more.
- 10. Always use high quality images. You should never post low quality images, because they won’t just go unnoticed, they could make you lose followers, too.
- 11. Setup Pinalerts so find out when photos are pinned from other domains. This will help you keep track of your competitors’ fans, who you’d probably love to have as customers. Start following those users and engage with them to encourage them to follow you back.
- 12. Try out promoted pins. You only pay if the pin gets a person to click on it, so if nothing happens, you won’t pay a penny. In the meantime, the pin will be shown to a lot of people, which will help increase brand awareness. Don’t use too many hashtags in a promoted pin, or else it won’t be approved.
- 13. Pin directly from your shop to take advantage of rich pins. Shoppers trust rich pins because they’re proven to lead back to a trusted site. Plus, your price will be included, and if the price should change, users will get a notification that the price has been updated.
- 14. For your own company’s pins, create a recognizable style. You may want to add a watermark or logo to all of your pins, for example. This will help people to immediately recognize your brand.
Pinterest is quickly becoming a must-have for businesses. According to a 2014 article in New York magazine, Pinterest is responsible for more traffic than Twitter and Reddit combined. Don’t let this important marketing platform slip through your fingers.