In the past few years, Instagram has developed from a photo-sharing platform to a powerful social media network. One of the reasons for its remarkable ascension is the support that it offers to anyone who wants to grow their business and gain staggering online visibility.
You can easily build a company from scratch and increase brand awareness with the help of the daily 500 million active users on Instagram. Most of these accounts represent a business in one form or another, and you can use several techniques to use them in your favor and increase your sales. Here are the most effective ones that you should try:
Upload Original Content
Experts estimate that people like over 4.2 million posts on Instagram every day. If you want to get a fair share of that overwhelming number of appreciations, you will need to upload original content. Invest time and creativity in your posts to ensure that you get proper positive feedback.
Have a Strict Posting Schedule
An easy way of growing your Instagram account is by employing a strict posting schedule. Your followers will be more likely to respond to your posts and stories if you always upload them at around the same time of the day.
Be Clever With Your Hashtags
It is essential that you always use the right hashtags in your posts. Look for the most popular hashtags that are relevant to your niche and your business. Add these hashtags to your photos and videos to ensure that new users will find them at a simple search.
Post User-Generated Content
Once you get a decent number of followers, you should challenge them to create content that includes your brand or your slogan. Next, use the best user-generated content you receive to share and post on your profile as well. This technique will build user loyalty and increase your following.
Challenge Followers to Contests
Social media marketers and experts like InstaGrowing agree that user engagement is essential to building a prolific Instagram account. Use contests and polls to interact with the people that follow you. Any kind of competitive game will have them return to your posts and generate more traffic.
Ask Influencers for Help
Unless you buy likes on Instagram, you will have a difficult time building a prolific account. You can still ask people for help in this endeavor, like influencers who already have a significant audience on the platform. Ask them to promote some of your products or services in exchange for a nominal fee or for directing more traffic towards their business.
Post When Your Followers are Active
Use the Instagram Analytics Tools to identify when your followers are most likely to be active. Tweak your posting schedule in such a way that it always matches their most active hours. This way, you will ensure that the most loyal of your followers will always leave an impression on your posts.
Use Instagram Ads
You can always pay to build a bit of popularity on social media, and Instagram ads are one of the many buyable alternatives. Use this service wisely and always have a posting strategy well-established before digging into your bank account.
Include Geo-Tagging in Your Posts
Use geotags to let people in your area find more about your business. Users who have never heard of your services or products may be just around the corner. If the quality of your Instagram profile matches that of your physical business, you will get a few extra followers and more potential buyers.