When you own an online Magento store, it is important to find new customers to boost your sales. Digital marketing is critical to this process, but you need to understand factors such as market trends, customer behavior, and how to keep your customers happy.
Magento is an excellent CMS for eCommerce, but you need to take steps to improve your overall marketing and increase your conversion rates. Take a look at a few strategies for boosting your Magento store sales.
Take Steps to Speed up Your Magento Store
The speed of your website refers to how quickly your pages and products load for customers. Google expects pages to load within two to three seconds, and they reward those that do. It is well known that customers will abandon your site if they experience slow loading pages. You should do what you can to make your pages load in two seconds or less.
Choose the Right Web Hosting Services
You will need Magento hosting to power your Magento eCommerce store. There are many factors to consider, including what type of servers they offer, uptime service level agreement, response time speed, and more. You need to know that your Magento hosting server can process requests quickly.
In addition, the location of your hosting company’s servers can play a role in its response time, so you should be familiar with that. Finally, you want a Magento hosting service with good caching technologies so that your website can follow your visitors and remind them that you are there.
Finally, you should have good security, customer support when you need it, scalability, and affordable pricing. Choosing the right hosting service can help your website to perform well.
Create a Simple Checkout Process
As an eCommerce business owner, the last thing you want is customers who abandon their shopping carts during the process of checking out. Most of the time, this happens when customers have to deal with complicated and time-consuming procedures. Customers today expect quick and efficient user experiences, and anything that complicates the process will often cause the customer to jump ship.
You should make sure that your checkout page is very simple and requests only the information necessary to complete the transaction. You can also create one-step checkout extensions for returning customers, which further improves the user experience.
Always Offer Free Shipping
Customers love free shipping. The reality is that items often don’t cost very much to ship, but customers would rather pay $10 for an item with free shipping than $5 plus $5 shipping for the same item. The bottom line is that you should try to offer free shipping on as many items as possible. When customers know they have free shipping, not only are they more inclined to buy what they came to your site for, but they are more likely to buy additional items to take advantage of this opportunity.
Send Out Newsletters
When you create a professional newsletter and send them to your previous customers, it will remind customers of who you are and what you have to offer. You should try to engage in email marketing at fixed intervals, whether that is monthly, weekly, or whatever is ideal for your store.
Try to include specials for the time period and promote the products you want to sell. As long as your email is laid out well, it will increase your traffic and draw some customers back to your site.
When you have a Magento eCommerce store, you always need to work on finding new leads. You need to keep your current customers coming back, as well. The most important factor to focus on is your page loading speeds, and your hosting provider has a lot to do with this. When you have the right provider for Magento hosting, they will make sure that you have the resources you need for fast page loading speeds.