Is there any industry that hasn’t been touched by technological innovations? Even artists and crafters who use traditional methods to create their wares tend to use social media and eCommerce sites to promote their business! Technology has made it easier than ever for people to do their jobs, connect with new customers, and sell more items. Real estate is no different, as shown by platforms like Set Schedule.
Technology and Real Estate
If you’re older than say, 35, you might remember looking for your first apartment by flipping to the classifieds section of a physical newspaper, or picking up a “Homes for Rent” magazine at the local grocery store. That’s a thing of the past. Now, everyone goes online to look for a new home, whether they’re looking to rent or buy. Looking at online real estate listings is even a hobby for some, to look for the dream house they can’t yet afford, or find architectural treasures (or decorating faux pas).
It stands to reason that if home buying has been changed by technology, so has home selling. As technology has been improved, online listings full of photos have been joined by virtual walk-throughs, aerial drone footage, and virtual connections with long-distance buyers and sellers.
And what about the real estate business? Well, that has also changed. Not only have agents adapted to the world of online house listings, virtual tours, and more, but they also have more advanced tools at their disposal. Consider Set Schedule, which uses artificial intelligence and machine learning to generate leads.
Set Schedule and Lead Generation
Lead generation is how real estate agents make sure they have enough homes to sell. Agents connect with home sellers in a variety of ways, such as word-of-mouth, mass marketing, and targeted marketing. Set Schedule generates leads for targeted marketing. By identifying which homeowners are most likely to be ready to sell, it enables agents to target those homes so they are on the owner’s mind when they make the decision to list.
But how do they know which homes are good leads? That is where the artificial intelligence comes in! A sophisticated machine learning algorithm analyzes a variety of factors, such as neighborhood demographics, the home’s sales history, home values, and more, to identify homes that are due for a change in ownership, and their potential value.
These leads can be managed via a dashboard, which allows the agent to track where they are in their relationship with each homeowner. Other functionality includes adding leads generated through traditional means, and assigning leads to other members of the team. There’s also a calendar function for tracking things such as scheduled follow-ups with leads, home showings, open houses, and more.
More Innovation is Sure to Come
Progress marches ever onward, and real estate technology is sure to get even more advanced. Set Schedule’s lead generation is just one example of how tech companies are changing how we buy and sell houses in the 21st century. Who knows how different things will look in another 10 or 20 years?