Nowadays, mobile technologies are ubiquitous, with many businesses offering their apps. Through these pieces of software, customers may access a company’s services while on the go, from their phone or tablet, communicate with the support center and explore valuable content.
Eventually, a decent app can boost the bottom line by building trust and making products more easily accessible. Providers working on mobile app development allow companies to expand the reach and their customer base. Informing clients about new products and services is easier than ever.
Here are the eight steps that guarantee the success of any business app, whether for tablets or smartphones. Make sure your process involves all of them.
1. Thorough Research
Homework is the first thing to do. Collect information about your target audience. Which demographics do you see your app being used by? What are their typical patterns in consumer behavior? What motivates them to make purchases? Which features do they value most? There are many questions to ask at this preparatory stage, and they must be covered well to make sure your vision of the product is viable.
At the next stage, professionals produce sketches that detail the overall vision you have formed. In essence, this is a frame of UI showing the main options, features, and suggested content. This step allows you to spot any issues concerning app usability.
Even the most visually appealing app will fail if the back end systems are insufficient, and its functions do not work as a consequence. During brainstorming meetings, innovative ideas are born, new features are suggested while others are ruled out.
The developers will try the app in practice through the use of preliminary wireframes. Speed is of the essence here, as it is imperative to asses the touch experience before moving on. It is a good idea to invite your stakeholders, who will also provide touch comments on the experience.
Here is no coding before the design stage, which spans from a few hours to a few days depending on the budget and the scope. It is a complex, multi-level process that includes a number of obligatory review stages to ensure quality. It involves contributions from:
- The UX (user experience) designer (he/she checks the way design elements interact).
- The UI (user interface) designer (responsible for the look and feel).
Another multiple-level stage, it is aimed at validating functionality and clarifying the scope of work. Bugs are fixed, and feedback from trials is acquired.
The earlier it starts and the more often it is conducted, the better it is. This reduces the costs of bug fixing and your overall expenses. Here are the main test areas to focus on:
- General usability,
- Comprehensiveness or compatibility,
- Overall security,
- Quality of interface,
- Resistance to stress, and
- Overall performance.
Well done! The app is now fully functional and ready for launch.