GetResponse, MailChimp, and AWeber are some of the most popular email marketing services right now. They deliver solid performance and a good deal of features. Obviously, it wouldn’t make sense using all of them to take advantage of the advantages they respectively offer. It would be impractical and not cost-efficient to use multiple services in running email marketing campaigns. You need to choose one you deem most suitable. Consider the following brief discussions to decide which one is the right choice for you.
GetResponse is one of the pioneering players in email marketing service. It’s no surprise why it is one of the most visible names you would find when looking for email marketing solutions online. One of its most noteworthy features is the way it makes it very easy to move people between lists and incorporate the convenience of time and action based responders. It allows you to use a single account for several lists across numerous sites. It also features more than 500 email easy to use templates. Even better, it comes with an “Inbox display” function that allows you to see how emails would look like on a desktop computer or a mobile device and the “Time Travel” feature that allows users to send emails at a given local time for the subscriber.
GetResponse provides a 30-day trial period during which you can experience how straightforward using it is. It may not have the guaranteed responsive support (with live 24/7 chat) of the regular paid service but you can enjoy most of the features including A/B split testing, landing pages, and the facility that simplifies the process of moving subscribers from another service without requiring them to opt in again. GetResponse can quickly upload subscribers to its system. Additionally, it allows readers to subscribe to lists via email.
GetResponse is an ideal solution for those who are looking for a feature-rich and reliable email marketing service that is easy to manage. It even comes with a highly competitive pricing. It’s not perfect, but the advantages easily overwhelm the minor gripes. Perhaps the most complaint-worthy gripe with GetResponse is the inability of subscribers to simply click on a link or button to quickly subscribe to another list. With it, subscribers still have to fill a new form or send a blank email to a specified address to subscribe. Again, it’s a minor issue that hardly dents the great attributes of GetResponse. Also, GetResponse is being used by the likes of GlaxoSmithKline and Intercontinental so you’re in great company if you ever decide to choose it.
It’s free – this is arguably the best reason why you should consider using MailChimp. It rose to popularity most likely due to “word of mouth” as it is one of the highly recommended options in blogging groups. Many of those who are new to email marketing services will find advantages in using MailChimp, especially as they test the waters of email marketing services. By the way, “free” here is not really cost-free through and through. The free service only works for up to 2,000 subscribers and a maximum of 12,000 emails monthly.
Still, MailChimp’s free service offers great useful features. It provides A/B split testing and up to 300 email templates. Just like GetResponse, it also allows you to upload subscribers from other services without requiring them to undergo another opting in a procedure. Additionally, MailChimp performs send time optimization, automatically calculating the best time to send emails according to the clickthroughs recorded.
As mentioned, MailChimp is a good option for those who are trying their hand on email marketing services for the first time. There are ample features to use, providing a good benchmark of what to expect in or demand from other email marketing service providers, especially the paid ones. It would have been better, though if MailChimp could be made a little more intuitive. Even after a couple of updates, it’s still not as user-friendly (though not really difficult) as other services like GetResponse. Moreover, MailChimp sets a quite serious limitation in prohibiting affiliate marketing in the terms of service. Perhaps some form of affiliate marketing is allowed but it’s not clear and there are accounts of a number of MailChimp users who complain about this issue.
Of the three options being compared here, AWeber is the most expensive so it should offer many premium features to justify the higher cost. If it’s any indication of quality, AWeber is actually being recommended by a significant number of online marketers. Many, however, will likely ask this question: Is it worth it?
Fortunately, AWeber does justify the relatively high price it imposes. For one, it is highly intuitive or easy to use. It provides all of the highlight features of GetResponse and MailChimp and adds some more. AWeber comes with time-based autoresponders, A/B split testing, around 600 email templates, and support for email attachments. It also allows the use of just one account for multiple lists across several sites. In terms of customer support, virtually all of AWeber’s users attest to its responsive support (including live chat).
It’s great to know that Aweber has finally addressed the lack of the opt-in migration of subscribers. It used to be a major drawback for it before. Now, if you come from a different email marketing service, moving your subscribers to Aweber is bound to become easier. However, Aweber, in counting subscribers, still includes the people who have not confirmed their subscription as well as those in multiple lists. This is inconvenient for billing purposes. It may not be a make or break factor but it’s a considerable inconvenience.
Obviously, in this three-way comparison, GetResponse takes the win. It’s not an overwhelming victory but comfortable enough for anyone to be reassured that picking GetResponse over MailChimp and Aweber is not going to be a bad decision. MailChimp can be a good first choice for trial purposes but its paid version (past the 2,000-subscriber and 12,000-email limits) is not going to be that preferable compared to GetResponse. Aweber poses a substantial threat against GetResponse but with all things considered it’s not going to be very convincing to say that it can best GetResponse’s plethora of features and advantages.