We hope you know very well about landing pages — those little pages that can conveniently be used for higher-level conversion rates and better persuasive purposes. And, as you know, you can have a good landing page for almost all purposes — let that be a biography, event summary or a product launch scenario — but the page should be made and maintained in the prospected manner. For instance, without the availability of proper designs and customization, it’s not possible to have a purpose-oriented landing page. And, once published, you need to take care of the analytics as well as A-B Testing to make sure that your efforts don’t go in vain. To do these, however, you need to have a better, power-packed, feature-rich and yet intuitive landing page creator tool.
If you have asked professionals, you would have heard two names from them — GetResponse and LeadPages. They may also have told you that they are confused when they want to choose one from the doublet. We do know some of you are also in this confusion, but you can get rid of almost all the doubts at the end of this article. In this post, we shall have a deep-enough overview of both GetResponse and LeadPages, and compare them from the typical digital marketer’s point of view so that you can choose well.
About the Companies
There’s a notable difference that exists between GetResponse and LeadPages, basically depending on the purpose it is intended for. GetResponse, simply put, is a package of digital marketing products and the list includes a full email marketing solution, webinar support, Autoresponder support and the ability to create superb landing pages in a few seconds or so. There is no provision for purchasing one category from the set, but you can only get one package that consists of all features.
In contrary to this, LeadPages is completely dedicated for landing pages, and is rich when it comes to extra features, additional capabilities and the dedicated behavior. There are several ways you can use LeadPages for marketing part of yours and the options include Leadboxes, fully-responsive pages etc. When combined with the various kinds of A-B Split Testing and analytical features, LeadPages is one of the market leaders for landing page creation. Now, we’d move on to the different aspects of both solutions.
Designing and Editing Landing Pages
So, when you judge a landing page creation tool, you should make sure that there are enough options for choosing a sufficient design and editing it so that you can have a customized, exclusive landing page. Now, we will see what the two solutions offer in this particular sector.
If we are talking about the landing page templates, GetResponse will never ever disappoint us — thanks to the huge-enough collection of templates. As of now, there are more than 100 landing page templates you can get your hands on, and all these pages are purpose-specific. That is, instead of showing off a prototype, the page has been designed keeping in mind the real purpose. Similarly, there is the availability of more than one thousand stock images you can insert into your landing page if you like. Talking of other features, GetResponse is completely responsive and you can give the same experience in common and mobile devices. Also, as we come to the editing part, the interface is a way too easier one, though professional-looking. If you would like to, you can also avail a HTML-coding feature.
The professionally-designed collection of LeadPages consists of more than 70 landing page templates; these mobile-friendly templates have a rich quality and are meant to satisfy the different purposes marketers may have. It doesn’t matter whether it’s from a hand-held device or PC, your users will be ensured of the best-quality viewing. Along with the many templates available in collection, you can also create your own version of landing page, given that you do know how to code and design the stuff. However, what LeadPages lack are the options for inserting stock images and a HTML Editing feature.
Options of Analytics
Analyzing the customers and what they do on the landing page are important things when you have published a full landing page. Of course, both GetResponse and LeadPages have corresponding options.
There is something really impressive about GetResponse in this respect. In the basic interface itself, you can have the basic set of analysis information such as the conversion rate and others. When you need a quick-look on how landing page campaign is moving on, this quick-view part of GetResponse is worth the deal. In addition to this, you have the option for connecting your landing page to Google Analytics so that you can choose well — and go deep into various stuff such as demographics, region-based analysis etc.
In LeadPages, however, analytics part is limited to the in-bound options of analysis. Of course, you can have all basic information delivered including that of conversion ratio, unique views etc. in other words, you can have an overview of the current state of your landing page campaign. However, you cannot connect your LeadPages account to Google analytics, which is a bottleneck in several situations.
Social Media Integration
Social media is essential for the success for grabbing natural traffic for your landing page, especially if it is about one product or service.
In GetResponse landing page creator, you can have an enhanced level of support for Facebook and several others in the social networking world. Due to the tight Facebook integration, it is possible to start promotion right away once you have published the landing page. Not only that, you can have dedicated support for YouTube integration, mainly because there’s the Webinar feature in the package of GetResponse. Also, GetResponse offers enhanced support for many other services including Magento and PayPal.
The social media sector of LeadPages is limited to Facebook, but the job is done right. It does not matter whether it’s about sharing on Facebook pages or profiles, LeadPages will be completely compatible. However, when you need a bit of advanced stuff, you may be disappointed.
Plans and Pricing of GetResponse and LeadPages
Upon checking the pricing page of GetResponse, you can see that plenty of plans are available for you. The basic one is available at a monthly fee of $15, which is low-enough to move on. Not only that, you are getting a complete email marketing platform along with it, which can be used for keeping contact with your customers. So, another benefit of this quite-affordable package is that you can combine the options of landing pages and email marketing for a unified experience. And, since different plans are available, you can choose one depending on the requirement and budget of yours, despite the fact that basic landing page features are available n all plans.
The plans of LeadPages are a bit more expensive and there is no option of choosing the plan depending on the usage estimate and all. There are only three plans available from LeadPages, which are priced at $25, $49 and $199. And, it has some serious limitations too. For instance, in the basic plan, you cannot have the A/B Split Testing feature or the Lead Links feature. Moreover, most of the LeadPages-exclusive features are distant dream if you stick onto the basic plan.
Which One to Choose — GetResponse or LeadPages?
If we recall right, GetResponse offers a set of useful features at an affordable rate. And for a monthly rate of $15, it’s possible to get a fully-fledged package of email marketing and Autoresponder stuff. At the same time, it can be seen that the editing, analysis and pricing aspects of GetResponse are meant for upcoming and existing professionals while the other one is just for the sake of big-expensive people. So, we think you should go for GetResponse to have the awesome features and easier integration options.