No firm — regardless the industry, targeted audience and size — can sustain without proper marketing! As you’d be familiar with, different forms of marketing are available today. Among these, digital marketing is perhaps the better way to create user-targeted campaigns.
Digital Marketing is not just about sending some emails or about publishing something in Social Media. Rather, it’s a huge, interconnected process, which requires enough efforts too. In order to make these things simpler, however, you can use a Digital Marketing Solution. And, Infusionsoft and GetResponse would be two names you’d have heard associated with marketing software. You may also be having a doubt when it comes to choosing one from the duo.
In this article, however, we shall have a brief comparison of GetResponse vs Infusionsoft. We will go to the different aspects of each tool, such as usability, features, pricing etc. We can also give you a verdict on which one you can get in the end.
GetResponse and Infusionsoft — About and Who Is It For
GetResponse is quite popular as an effective email marketing solutions for SMBs! Nevertheless, GetResponse is quite bigger than that definition. It’s actually an all-in-one solution for your digital marketing needs. That is, without a limit to newsletters or emails, GetResponse can help you with different parts of digital marketing campaigns. For instance, you will be able to use the service for creating landing pages. Or, thanks to the latest addition, you can automate the entire process of marketing via plenty of its options. In short, as far as a digital marketing professional is concerned, GetResponse has every option he/she needs.
As we come to the case of Infusionsoft, however, it’s not completely focused on digital marketing. On the contrary, it is meant to deal with CRM, Sales Management and Marketing. So, you cannot complaint if you don’t have many of marketing-oriented features in Infusionsoft. By using Infusionsoft, you can open a window to marketing automation, Sales automation, Online Sales management, Payment options and several other integrations. As per what we would understand from the setup, Infusionsoft is for those huge companies with strong customer base. In this article, we’ll be checking out its marketing aspect only.
Now, we shall have a look on the pricing structure of GetResponse and Infusionsoft.
GetResponse has four different packages to choose from, depending on the list of your size. The basic package costs you $15 per month and can handle up to 1000 subscribers at a minimum. However, you can increase the number of subscribers to a maximum of 100000. Here, you get features such as Email Marketing, the basic version of Marketing Automation, Autoresponders 2.0 and Landing Pages Basic. The best thing about GetResponse is that it does not limit the number of emails you can send each month. In other words, you can as many emails to your subscribers. You can get higher plans of GetResponse for good features. For instance, with the Enterprise package, you get all the options of GetResponse, such as Webinar, Custom Domain and Landing Pages etc. In addition, GetResponse provides dedicated infrastructure, IP address, deliverability consultant and advanced options of Marketing Automation.
Infusionsoft actually has a stricter pricing structure to offer. There are four packages — Essentials, Deluxe, Complete and Team. In addition, you get two variants of Deluxe, one for eCommerce and another one for sales automation. Its basic version is priced at $199 per month and offers CRM and Marketing Automation. You can have up to 2500 in the list and 12500 mails can be sent in total per month. In short, even though Infusionsoft talks about being all-in-one, not all features are available. For instance, you don’t get features of eCommerce in the starting plans. And the pricing structure is way too high as well. Similarly, along with the number of subscribers, Infusionsoft limits the number of emails you can send per month.
Therefore, we think the pricing structure of GetResponse is better than that of Infusionsoft. It can be seen that you’ll get all the promised features even in the basic package of GetResponse. On the other hand, there are certain limits as we come to the case of Infusionsoft. Also, all the plans of Infusionsoft are on annual contract, which isn’t that nice for low budgets. However, in GetResponse, you have a monthly billing system with no hidden contract. So, from the aspects of affordability and transparency, GetResponse has an upper hand for sure.
When we compare the usability aspect of GetResponse and Infusionsoft, GetResponse has an upper hand, for sure. Probably due to the combination of features, Infusionsoft is too hard to understand. However, in the other, we can see a minimalistic approach throughout. For instance, we can take the case of Marketing Automation. Thanks to the intuitive UI, anyone will be able to get a perfect automation plan in no time. The same usability is there when we do come to the case of Newsletter Creation and management. So, we give prominence to GetResponse here.
The Take on Marketing Automation
Marketing Automation is a feature offered by both Infusionsoft and GetResponse. However, the usability of the services does have an impact here. In light of our experience, we can say that the Marketing Automation of GetResponse is just up to the mark. You don’t need much introduction, and automation can be done in a few minutes or so. You have to get the triggers and set up corresponding actions. Once you have connected both these elements, your marketing is ready to rock.
Availability of Features — GetResponse vs Infusionsoft
In this aspect as well, GetResponse can satisfy the professional marketers out there! As we said, there are different sections you can use — such as Landing Pages, Email Marketing, Autoresponders and Webinars. The best part is that you can interconnect all these sections. And, thanks to the unified dashboard of GetResponse, managing these stuff is an easy task, we bet. To be noted here, Autoresponder 2.0 is a new way of dealing your customers. Without really automating, you can deal with user-interaction.
Once again, in case of Infusionsoft, there are not many features worth noting. They don’t even have A-B Testing for email marketing needs. So, that’s a bad thing for marketers around.
The Final Word — the Best One
In light of what we said above, we can say GetResponse is the best solution for all-in-one marketing needs of yours. It has almost all options you require, starting from basic email marketing to high-end marketing automation. And, its pricing plans are pretty much affordable and reasonable. On top of everything, GetResponse is suitable for SMBs and upcoming professionals. On the other hand, Infusionsoft gives priority to CRM and Sales management and doesn’t do anything about marketing. So, now, you know how to choose.