With thousands of businesses trying to pull in new online customers, marketers have to act quickly to increase customer satisfaction and improve business aspects that don’t operate properly. When it comes to conducting market research, online surveys are the best choice. Easy to use and cost-effective, dotSurvey tools are a great way to collect all the necessary data within any industry. Look through the following examples of using online surveys in different industries.
With people in general and students in particular, anonymous surveys work best if you’re hoping to receive honest feedback. For instance, in Canada, Education Minister Nancy Allan has recently announced her intention to run a massive online survey among students of 4 to 12 grades in 550 schools to gather information about bullying. The completely anonymous Tell Them From Me campaign is scheduled for fall 2013.
A global survey of 13,000 drivers in 11 countries has been carried out by Accenture. According to the survey, consumers would like the automotive industry to have a better customised online experience to make the car-buying process easier and faster. The survey helped find out how to enhance the driver’s online experience: online innovations like web chats and mobile optimised websites are at the top of the driver’s checklist.
Online surveys are widely used by companies in the hospitality industry. The post-stay email is a modern variation on the former paper hotel survey. With simple to customise online surveys, it has become much easier for hotels to receive honest feedback from their guests post stay. While some hotels choose to capture the guest’s feedback right at check-out using on-site computers, others send emails later. After online surveys are completed, the data are translated into online reviews to provide bookers with valuable information. Hoteliers can’t edit the content of the reviews so either all or none of the reviews are published.
As can be seen, online surveys can be used in practically any industry to seek honest feedback and respond to it. Surveys are a great opportunity for any business to monitor their reputation and then transform gathered data into improved service.