An established business that does not maintain an online presence is losing potential revenue every single day. Some businesses are hesitant to move into the eCommerce market because of confusion about the process or misconceptions about what it takes to maintain an eCommerce website, while the progressive businesses are taking advantage of every new social media/website integration, applying buy buttons for Squarespace as soon as Shopify released them for their Shopify stores, and making a lot of easy revenue by simply adapting to the marketplace faster than the competition. Recent advances in software have made it possible to start a business online with very few resources. There is also no longer a need for advanced technical knowledge when using a hosted eCommerce platform. Established businesses will experience several advantages when starting a new eCommerce website.
Start a New eCommerce Website Today
Starting a new eCommerce website will expand the number of potential customers available to the business. Websites are accessible to anyone who is online searching for the products that are being sold. This means that a small store that is only frequented by the population of a local town will be able to reach thousands more customers online. Products can be shipped directly to anywhere in the country or incentives could be given to help draw traffic into the storefront. With the help of certain logistics companies, a carefully planned new online business can even be designed to serve customers in other countries.
The right eCommerce software will help an established storefront to increase sales when starting a business online. An eCommerce platform is able to operate 24 hours a day without requiring constant monitoring or supervision. Customers who come to the website will be able to place an order even if the storefront is closed. This means that the website will increase the amount of revenue that is earned without requiring a similar increase in overhead. A hosted eCommerce platform has a single monthly cost that does not increase just because more customers use the website. Costs can be further reduced by using integrated third-party shipping and fulfillment services that automate a large portion of the process.
Direct Marketing Channel
An eCommerce website provides a selection of very effective and inexpensive marketing and advertising options. The eCommerce website gives businesses a direct marketing channel that can be used to attract new customers and to keep existing customers informed about the products, sales and services that are being offered. Email marketing campaigns, weekly blog postings and newsletters all cost very little to implement but can have a high return on investment. An eCommerce website also provides a convenient channel for customer service communications. Emails about problems with products or billing issues can be composed and sent to hundreds of customers in just a few minutes.
A business that operates out of a traditional storefront might have some idea about the type of customers that are most interested in the products being sold. A major advantage that an eCommerce website provides is more accurate customer metrics. These metrics can provide a wealth of information about what visitors are looking for, where visitors find the business and what market segments are most interested in the products that are being carried by the store. This provides an opportunity for an established storefront to pursue new sales leads online that can increase revenue by a significant amount.