Choosing the correct colour scheme for your logo is much more important than you might think. Using the appropriate colours allow you to effectively identify your brand. Colours are very personal, and they should be chosen carefully to suit your company, your vision, your brand and yourself. Below are six things to consider when choosing your logo colours:
- Look at what you do. It is very important to choose colours that match your industry and what you do. Think of the positive things associated with your industry and try to match a colour with that. It can certainly be argued that some colours are industry-specific. For example, using pink might represent a florists brand well, whereas it could work less well for an IT consultancy company – it’s easier to imagine pink flowers than a pink computer!
- Colour can help your brand get recognized. Branding in general is very important to each and every business. Some of the most successful brands on the planet have done it. When someone sees a colour that you use in your brand, they instantly associate this with your brand. Think of the emergency services, there are certain colours that people instantly associate with them – namely blue lights and luminous jackets.
SEE ALSO: Research Process in Logo Designing.
- If you are the owner of a company, choose something that you like. If you are choosing a colour for your own company, it is important to choose a colour that you like, as it’s probably something that you’ll have to live with for a while! Remember that the colour of a brand should be representative of you and your company.
- Colour and emotion are closely linked. Although we may not consciously realise it, colour has a strong effect on our emotions. For example, red is good for grabbing people’s attention because it is associated with danger and therefore emotions like anger and panic. Many late-night television programs use blue colours in the background because it helps to keep people awake.
- Is it practical? Before choosing a colour, think about its practicalities. Going back to pink, would it really be appropriate to give all the staff in a plumber’s firm pink overalls to wear? Probably not. This is particularly important for jobs where the brand will be incorporated into clothing and/or uniform.
- If you use more than one colour, make sure that they match. Sometimes simple is better, but certain businesses may want a more complex logo that incorporates several colours. This might be appropriate for your brand. For example, a designer may want a complex and colourful logo that showcases their design skills. It is very important to make sure the colours do not clash. If you’re unsure, it’s probably worth getting a second opinion.
Most logos tend to have a long life and so as we mentioned previously you need to make sure that you get it right. Your logo will appear on all of your promotional leaflets, brochures, bags, tea towels and any other promotional items that you have printed so make sure you are happy with it!