As we have moved into the world of automation, there is no sense and need in investing in manual processes. Cold calling is a marketing strategy that has been suffering from poor efficiency of manual working for a long, and now there is a great social request to get a cold calling software that can totally automate cold calls in marketing.
But what to take into consideration before starting automated cold calling? Which dialer for cold calling should you pick up? What tips on cold calling may help you to get more revenue?
Let’s find out.
Cold Calling Statistics
Have you ever thought about how more efficient cold calling software is in comparison to manual dialing? Let’s discover the stats: cold calling software guarantees at least 2,5% of conversion rate, while manual dialing can offer less than 1% – a boost 2,5 times! A predictive dialer can perform over 100 dials per hour with a 75% of success rate, and manual dialing can offer around 30 dials with less than a 33% of success rate. Even if it still sounds like manual dialing has little chance to exist, this study states that the average number of calls per day for manual dialing is only…52 calls. Not that exciting comparing it to a Predictive dialer, isn’t it? Add here the fact that over 80% of customer service representatives hate cold calling the most – just because it’s manual, boring, and inefficient.
Useful Tips on Cold Calling
Use these tips to make your cold calling strategy as efficient as never before – but keep in mind that it is possible only with the help of a universal cold calling software.
Use Lead Scoring Model
This marketing model is extremely strong if you want to catch warm leads and convert them into successful leads who have completed the purchase. How does it work? First of all, you have to create as many buyer personas as possible – for all specific target audiences which buy your products, by dividing them into a few groups based on demographical, behavioral, or social/business characteristics. Secondly, select a certain number of points for each characteristic that matches your buyer persona – for instance, if the lead has opened the email, it would be evaluated in 25 points, while offering a callback or demo can cost around 100 points. Thus, the more points each lead has, the higher the possibility for you to convince him to make a purchase is. Such leads should be processed before others to help you get easier and faster sales.
Assemble a Sales Pitch, Call Scrips, and Voicemail Scripts
What are the cold calls in marketing? It is a process of convincing a not-very-hot lead to making a purchase that hasn’t been planned or expected. Therefore, you need to be equipped with all the necessary tools to succeed. A sales pitch is an exact offer that has to meet customer expectations, hook his pain points, and offer advantages over competitors. A sales script is the tool that helps agents overcome objections, go out of difficult situations, and keep the conversation going in the right direction. Voicemail script is a great way to get callbacks from interested leads who haven’t taken the phone, but a dialer for cold calling can also redial unsuccessful calls – as well as it contains all the above features.
Choose the Right Auto Dialer
What will suit you more – a Power dialer or a Predictive dialer? Let’s discover their main differences, pros, and cons. Power dialer is the ideal tool for warm bases and if you don’t want to use too many agents for auto dialing – it works with only one agent, dials only when the agent is free and has the option to leave voicemails. Predictive dialer has the most advanced and high-tech algorithm that predicts average call duration and starts dialing when the agent is still on call to eliminate even one-sec delays between calls. It is perfect for cold bases, lead generation, outbound telemarketing, and old lead bases updating. Anyhow, it requires at least 5 operators to work properly, or it can cause dropped calls. Also, it has no feature to leave cold voicemails. Both the Power dialer and Predictive dialer have reporting capabilities and options to identify unsuccessful calls and redial them.
Record and Analyze Calls
Call recording is another strong feature to detect and analyze all mistakes and imperfections in agents’ work during outbound calling campaigns. You can record every call to use it in the future for analysis and decision-making or changing the campaign settings, and also as a material for agent training and improving their skills. Additionally, there are call monitoring features, such as whispering, hidden mode, and barging-in – you can take part in an agent-client conversation if you feel such a need, either to help an operator or to delight customers more.
Automate the Follow-ups
What is the main tip to follow in a cold-calling campaign? Never give up after the first try – some leads need over 10 cold calls or emails to get in touch with you. That’s why following up on the leads plays a very important role in achieving success in cold calling – you can come to a customer via any preferred channel to send another offer, survey the customer, collect feedback, warm a lead with a personalized approach, and so on. Automating follow-ups is easy with cold calling software – for instance, you can set up redialing rules for unsuccessful calls manually or send automated calls with pre-recorded messages to follow up on each lead from the base.
As you can see, the only proven and efficient way to automate cold calling is the purchase of universal and multifunctional call center software. Thus, you need an experienced, high-tech, and trusted vendor to fulfill your business needs, customize the software in accordance with your specific requirements, and also to offer you a great price for a wide range of features and options. We can offer you a really ultimate cold calling software that can not only boost your sales but improve customer service and workforce management and productivity – that’s what is called all-in-one!