Google’s search results are not new for anyone – containing a page title as well as a little text snippet for every result. Google Rich Snippet has made it possible to add useful information to the web search result snippet thus making it different from other results plus attracting more visitors.
When your website or blog appears at any search engine, specifically Google, and it includes Rich Snippets markups such as the breadcrumb, authorship, and star ratings, the chances of it being clicked and visited are increased.
Advantages of Rich Snippets
For all you people who are unaware let us tell you that a good deal of advantages are associated with Google Rich Snippets. Have a look:
- Helps build better blog SEO: Webmasters and bloggers are always in search of an edge when high rankings on search engines are concerned. Rich Snippets, however, features the potential of turning the tables. It plays a vital role in ranking your content as it provides the content summaries which come with search results for the web pages, while being popped up in the main listings.
- Helps factoring search: The most important advantage of Rich Snippets is that it makes content indexing easier for major search engines. Putting it simple, Rich Snippets favors small or new bloggers in numerous ways, like by helping achieve a higher rank by emphasizing on actual content relevance thus elevating your web page above those which rely simply on adroit alcove keyword optimization.
- Makes you stand different: The most admirable thing about Rich Snippets is that it allows Google to show author image, breadcrumbs, product reviews etc. Also, it helps add more to the quick blurb appearing alongside the results in the SERPs. When users search for any goods or service on internet, something with a 4 or 5 star ranking in the SERPs appears prominent as contrasted to plain text description which play a central role in attracting a large number of visitors.
Google’s Rich Snippets Testing Tool
Once you’ve implemented Google rich snippets, you can use the Google’s Rich Snippet testing tool to check the mark up. You should also ensure that Google is able to extract the data from the review of the products. This tool will generate a preview of how the reviews will look like in the search results of the search engine.
SEE ALSO: How to Implement Google Authorship Markup in WordPress.
Google Authorship and Breadcrumbs
Product Review
Wrapping up, the most important usage of Rich Snippet is that wastage of time lessens by shifting through irrelevant search to look for what is being searched for. If your content contains quality as well as good info content, Rich Snippets can help push traffic towards your direction. The most important benefit of the more highly targeted traffic reachable through Rich Snippets includes a much higher conversion rate irrespective of the website type being run.
Creative Ways to Attract Backlinks to Your Website
Most Popular and Useful SEO Plugins for WordPress SEO
How to Recover From the Google Panda and Penguin Update
How to Create Compelling Link Hierarchy
About 
I agree with you Rajesh, rich snippets are important to increase click thorugh rates. Thanks for the article and screenshots that you’ve shared.
Thanks Amit, I’m glad you liked our article and screenshots.
Google is not giving much import now a days. You should have told about this. You haven’t mentioned all pros and cons.
Who said that? Google is still main source of traffic, we should care about SEO and Google, what pros and cons you’re referring?
Hello Rajesh !
I’ve implemented both authorship and breadcrumbs rich snippets to my site, I am getting Breadcrumb links in search results but not that authorship for my Blog TechGYD. I manage two blogs, I got verified authorship on the other blog not on this.
However, Richsnippet is showing my face in search result. Please Help.
Saurabh recently posted – Periodic Table of SEO, Check Which Elements are you Missing !
When you’ve implemented Google authorship on TechGYD? It’ll take some time to appear in search results.
TechGYD is quite new… just 20 days old. I started it on Dec 15, 2012 and implemented both breadcrumbs and Authorship then. Authorship was getting error of hcard, htitle fields so I corrected them on Dec 21… so it’s about 14 days.
Does website’s age matters ? Also, I searched internet and found concept of Authorank that Google introduced in 2013. So might it be the reason. What you say ?
Saurabh recently posted – How To Get More Original Comments To Your Blog Articles ?
It’ll take some time to show in actual search results, for TechLila it took around 35 days to appear in search results.
Ok, Thanks.
Breadcrumbs, Authorship are not that much tough. Can you tell me how are you putting Review snippets ?
Are you using any WP Plugin to make your task easier ?
Saurabh recently posted – Find The WordPress Plugin which is slowing down your blog
Yeah, I’ve created plugin for same: Author Product Review plugin.
I just came from college and checked site:techgyd.com on Google and you know.. it is not showing Authorship image at the site’s homepage.
It’s not working and spreading..
I think the conversation have been stretched a bit
BTW thanks for your replies
Saurabh recently posted – Implement Adsense Section Targeting To Increase your CTR and eCPM Effectively
Not working? I just checked and it’s showing your author image, I’m bit confused.
Oh Shit !
That was typo… I was saying “it is noW showing Authorship”.
Sorry for that. N thanks for your support.
I registered and started my site on Dec 15, on dec 16, I got alexa rank of 1crore 98 Lakhs and on today, here is my alexa stat : Global Rank = 292,448; Rank in India 14,798, in U.S. 224,410; in Bombay : #8,080 and in, it’s #280 in Dehradun. cool na
Saurabh recently posted – Linux Hosting vs Windows Hosting : Which Is Best for Me ?
Nice to hear that your authorship is vaild now
BTW don’t focus more on Alexa, it’s not accurate.