SEO

SEO, the acronym for Search Engine Optimization. Our SEO posts here will mostly about optimizing specific platforms like WordPress.

7 SEO Mistakes Bloggers Should Avoid

SEO Mistakes Bloggers Should Avoid

There are many SEO mistakes bloggers should avoid, although probably the most common is not to understand what Google is for. Once bloggers understand the purpose of Google and the other search engines, they will be more likely to avoid the 7 SEO mistakes listed below. So let's spend a little time discussing why Google exists. We are using Google as an example because it is the most …

Is an Exact Match Domain Name a Good Idea?

Exact Match Domain Name

At one time an exact match domain name (EMD) was a great way of getting a quick listing and good ranking position for your web pages or blog. However, much has been written lately about Google now penalizing exact match domains and regarding the tactic as being somehow underhand. While such domain names no longer have the same impact as they once had, this is not what Google has been …

Dofollow Backlinks Vs. Nofollow Backlinks

Dofollow Backlinks Vs. Nofollow Backlinks

Dofollow backlinks or nofollow backlinks – there appears to be a great deal of confusion between these two. When and where should each be used? This confusion is connected with a general uncertainty or ignorance regarding: Google PageRank The allocation of so-called 'linking juice' What these attributes actually mean How Google applies them Nofollow not being the same as …

What is Metadata and Why is it so Important?

What is Metadata

The question "what is Metadata" is a very common one, and it is important that you understand the meaning of the term and its importance. Whether you refer to it as 'Metadata' or 'Meta data' is immaterial. The Google search engine sees the two as being the same term. So, what exactly is Metadata, and how does it affect you? First, let's establish one definition - we shall henceforth …

Latent Semantic Indexing: How Does the LSI Algorithm Work?

Latent Semantic Indexing

Google uses LSI to assess the meaning of the written content on your blog or website. Latent semantic indexing is a misnomer for 'latent semantic analysis,' a statistical analytical technique that can use character strings to determine the semantics of text - what that the text actually means. Here we shall discuss some aspects of LSI that make you think differently about keywords …

Local Search: Why You Should Use it and Local Search SEO

Local SEO

Local search is useful if you have a local business. If you are running a delicatessen, a hairdressing business or a local restaurant, what benefit is it to you to get global exposure online? How does it help your local business for your listing to be seen by somebody in Melbourne, Australia or New York, United States? In short, it doesn't! This is where you need to focus on your …

Google Hummingbird and Google Algorithm Updates

Google Algorithm Updates

Google Hummingbird is not just another of the Google algorithm updates that have been appearing regularly over the past few years. It is the most important algorithm change introduced by Google since 2001. So says Amit Singhal, Google's search chief. Fundamentally Hummingbird uses semantics to establish what searchers are really looking for with the search term they use. With this …