Research Process in Logo Designing

Research Process in Logo Designing

What is Logo?

A logo is what makes your brand distinguished from others. Hence it is essential, to first recognize the main purpose of having a logo and then proceed towards its designing process. The finalized design process must aspire to make the logo instantly recognizable, stimulating trust, appreciation, reliability and an indirect dominance.

Research Process in Logo Designing

Significance of Having Logo

The logo is one facet of a company’s commercial brand or monetary entity, and its shapes, colors, fonts, and images typically are noticeably special from competitor’s logos for capturing the market position. Logos play an active role for building your identity.

SEE ALSO: How to Promote Your Logo This Holiday Season

Value of Research for Effective Logo

It is recommended to carry out research on the industry for which you as a professional will be designing the logo. Study about the company’s history and its competitors. Problem-solve first and then proceed towards design phase. Some speculate what’s so tricky about creating a good logo. Looking at a glance a logo may seem to you as small and easy to do thing. But it is the end result which you are viewing and overlook the designer’s efforts which made it stunning. See, the first thing that you have to comprehend is that when you do some research to form your logo design, you don’t countenance any restrictions. If you generate one without any research your ideas will be very constricted or they can even be obsolete. So, it is essential to do some research earlier and discover new ideas for your own brainstorming session.

SEE ALSO: How to Choose the Right Colors for Your Logo.

Inspirational Research

Perform research on logo designs that have been victorious and are designed using the existing styles and trends that may inter-relate to the design brief. It is suggested not to follow trends solely and forget the underlying theme. Research and design logo for completing client’s requirements rather than getting inspired and lost and remember longevity in logo designing is the key for having a great logo. Develop the Logo Design templates on the basis of your research. This is the solitary most imperative part of the design process. Moreover, it has been suggested by professionals to take breaks during the designing process. This assists your ideas in getting matured, replenish your passion and allows you to seek feedback. It also gives you a brand new perception which will ultimately leads towards having the best logo design at the end of the day.

SEE ALSO: Create Standout Brand Image with a Distinctive Logo Design.

The most important purpose which must be kept in mind, while approaching any logo design firm is to see whether it is licensed or not? You must also cross-check its reputation in the market. You must also inquire them about their previous designing projects and should browse through their gallery section for collecting specific details as to how much effective designs they have created, till now? You should also inquire their time required for finalized logo delivery, as it is important for you and your business’s progress. You must also verify the cost required to design your logo and what extra benefits are being offered on their pre-designed packages.


  1. says

    Rajesh, you wrote such a wonderful articles that I am really interesting to read more and more of your articles. I like almost all logos but the most I like motek.

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